Internet marketing or online marketing is all about marketing and promoting products or services via the internet. It is one of the best growing industries in today’s era. Though it started in 1994 but it was in 2004 when the internet marketing industry started gaining profit as the business model for Web 2.0 (the 2nd version of World Wide Web) came together. Internet Marketing benefits both the business and the customers. This is the reason why millions and millions of internet marketing companies emerged. This article will give you a brief idea about internet marketing company and the services provided by them. One of the best part consumers have with online advertisement is the total control that they used to have over their products and services. Some online advertisements offer different forms of animation. The term online marketing involves all types of e-mail, in-game and even keyword advertising. The main purpose of an internet marketing company is to publicize a product and reach a niche audience to focus its priority towards a specific group. Research says that online advertising is the best growing business revenue. A proper internet marketing company deals with 10 types of marketing strategies. Get to know about them in detail. Search Engine Marketing: SEM is a form of marketing that helps in promoting websites by escalating their visibility in search engine result page. It does by either paid placement or by contextual advertising. Free SEO techniques can also be used for this particular task. Display Advertising: Display advertising is all about using the website banners on someone else’s website to drive traffic to the company’s own site that automatically results in increasing product awareness. SMM (Social Media Marketing): This is the exact procedure of gaining traffic via social networking sites like Facebook, LinkedIn and Twitter. Content Marketing: Content is the king. Proper content published on your site attract traffic to a huge extent. Email Marketing: this particular type of marketing deals with marketing a commercial information or message to a particular group of people via electronic mail. Affiliate Marketing: this is a type of marketing practice in which a business honors some affiliates for each and every visitor contributed by the marketing efforts of an affiliate. SE0: SEO or Search Engine Optimization is an important part of each and every Internet Marketing Company. It also improves the visibility of a website with the help of un-paid search results. Referral Marketing: It is a method that helps in promoting products and services to new customers via referrals, which means, word of mouth. Video Marketing: this is a type of marketing that specializes in creating videos for engaging viewers by delivering information in the form of a video and guide them to the product and the services. Inbound Marketing: this is a type of internet marketing that involves sharing and creating informative content with the purpose of converting prospects into customers. Let me inform you that an internet marketing company purchases advertising by three methods – CPM, CPA and CPC. CPM or Cost Per Mille is when the advertisers pay for the revelation of their message to a specific audience. CPC or Cost per Click is when an advertiser pay each time you click on their link and is redirected to their website. CPA or Cost per Action is totally a performance based advertising and is highly popular in the affiliate marketing sector. Author’s Bio: Arihant Saxena is a full time blogger and a internet marketing specialist. He has a very nice understanding about SEO,SEM,ORM. He is currently working for a internet marketing company which is the best SEO provider in India.
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