(PRWEB) June 02, 2012 Savvy web marketers are turning to social media marketing to boosttheir social signals and spending less time on backlinking effortsdue to the new search engine algorithms in determining the bestwebsites. In March of 2012 Google announced that backlinks are no longer thepriority when searching for the sites that will ultimately rank thehighest in its search engine. Following suit to Googles initiative,the other search engines, such as Bing, are following suit. Socialsignals are the new measure for how effective online marketing isgoing to be in order to rank highly in the search engines and gainthe necessary exposure for businesses to compete effectively intodays marketplace. Backlinks used to be the holy grail of creating an effective onlinepresence and were used by search engines to determine how valuablea website was. The more high quality backlinks a website gained themore of a resource they were considered to be and the higher thesearch engines would rank them in their search pages. With theonslaught of social media, that has all changed. For a website tobecome well known, it must gain social signals by way of FacebookLikes, Twitter shares, Google +1s and other social mediaengagement. This is because search engines realize that realpeoples opinions count more than being able to beg, borrow or buybacklinks that have little reference to how much the publicactually values a website. Danny Sullivan of Search Engine Land says, "Both Google and Binghave added many social search features over the past year. Theresalso been talk about using social signals to help rank regular search results." In order for websites to succeed with social signals, there must bea measurement and tracking systems in place that allows them toanalyze and strategically plan their social media marketingefforts. That is WordPress plugins such as Social Metrics Pro comesin. It allows web marketers who are serious about search engineoptimization success to have an easy to use platform to track andmonitor their social marketing and social signal results. Daniel Tan , the partner of Social Metrics Pro, who has also worked withseveral major companies and startups informed that Social Signalsare found to have correlation with ranking improvements, as high as60% on many cases. "We have been tracking social signals on the sites we manage and we do notice that the correlation ofsocial signal with ranking improvements are now more obvious thanthe past, and this is an interesting observation", Danielcommented. "It's not surprising to see backlinks get less weightand social signals get more weight, as social votes are oftenbacked by a real person, much more reliable than an anonymousbacklink". For readers who'd like to know more about social signals, Danielhas written a great article on Social Signal . Read the full story at releases/2012/6/prweb9558108.htm . The e-commerce company in China offers quality products such as China Cryolipolysis Machine , China Cavitation Slimming Machine, and more. For more , please visit Cavitation Slimming Machine today!
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