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NAPA, CA and ABBOTSFORD, BC, Jun 01, 2012 (MARKETWIRE via COMTEX)-- Direct sales technology and fulfillment services providerWineDirect announced today that it has acquired Vin65, the leadingwebsite and eCommerce platform for wineries and retailers who selltheir products Direct-to-Consumer. The acquisition will enhanceWineDirect's integrated offering, which encompasses everything fromonline marketing and order capture through shipment to thecustomer's doorstep. Vin65's highly regarded eCommerce and digital marketing platformwill become the foundation for the online sales and marketing, clubprocessing, and customer management aspects of WineDirect's suiteof services, which is aimed at helping wineries optimize theirconsumer direct sales programs. In June of 2010, WineDirect signeda licensing agreement with Vin65. Under that agreement, Vin65 iscurrently the hosting platform for all of WineDirect's eCommercecustomers. Vin65 has long-standing eCommerce relationships with numerouswineries and retailers in the U.S., Canada, Europe and Asia. Thosecustomers will now have easy access to all of WineDirect's servicesand can enjoy the cost benefits of managing everything in oneplace: eCommerce, telesales, and order fulfillment. Vin65's founder, Andrew Kamphuis, will join the WineDirect team,overseeing all eCommerce operations. "I think I speak for theentire Vin65 team when I say -- we're excited. By combining theexperience and wine industry knowledge of the people at WineDirectwith the enthusiasm of our young and innovative group, we see ahuge opportunity for pushing DTC forward," said Andrew. "WineDirect and Vin65 have many customers in common and now ourAccount Management team can support those customers with an evengreater degree of insight because they'll have a view intoinformation across both companies. Whether they need help settingup an email marketing campaign or preparing an upcoming wine clubshipment, customers can call the Account Manager they know andtrust, with full confidence they'll receive a quick and thoroughresponse," said Joe Waechter, President and CEO of WineDirect."Vin65 has done an incredible job building a robust andforward-thinking eCommerce platform. We're excited about bringingAndrew and his team into the WineDirect family. With the passionand dedication of our two teams, combined with the technologyfoundation already in place, I think we have a real opportunity todrive innovation and change in the wine industry." Last September, WineDirect announced that it had purchased WTNServices(TM), the fulfillment services division of1-800-FLOWERS.COM. That agreement allowed WineDirect to leverageits advanced technology and fulfillment systems to driveopportunity to wineries through new channels such as 1-800-FLOWERS'Winetasting.com(R) subsidiary. For more information, visit the WineDirect and Vin65 blogs: WineDirect Blog:blog/Welcome-Vin65-to-the-WineDirect-Family Vin65 Blog:/blog/Why-I-Sold-and-How-Does-This-Affect-You About the Vin65 Platform The Vin65 platform is one of the most comprehensive wine eCommerceplatforms available. A focus on usability and conversion is evidentnot only in its design and path to purchase, but also by use ofitems such as social media integration, a full featured mobileplatform and Facebook Commerce for wineries. About Vin65 Vin65 is the leading provider of website and eCommerce solutions towineries and wine retailers interested in selling their wineDirect-to-Consumer. The Vin65 platform has received attention fromwine technology thought leaders and technology savvy wineries forits ability to drive innovation in the wine eCommerce space. Theplatform includes: eCommerce, wine club, content management,customer relationship management, an iPad app, and mobile eCommerceall tailored to the wine industry. For more information, call604-852-8140 or visit vin65.com. About WineDirect WineDirect is a leader in winery direct sales, providing technologyand services that enable wineries to sell more wine throughDirect-to-Consumer channels. Headquartered in the Napa Valley,WineDirect offers a broad range of logistics solutions including atechnology driven fulfillment system, compliance tools, and anextensive 3-Tier network which provides access to new markets andconsumers. In addition, the company offers an eCommerce and wineclub processing platform with integrated marketing capabilities,and telesales services to help wineries grow their businessesprofitably. Each of the company's services is offered on astandalone basis, or as part of an integrated, end-to-end solution.For further information, visit WineDirect.com. SOURCE: WineDirect Copyright 2012 Marketwire, Inc., All rights reserved. The e-commerce company in China offers quality products such as Female Mannequin Head Manufacturer , Hair Coloring Tools Manufacturer, and more. For more , please visit Salon Hair Brush today!
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