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Last week, I shared that only 16% of people you’re connected with on Facebook see your posts that you’ve been carefully crafting and uploading photos to on your business page. One way to be seen is to do some creative Facebook advertising with promoted posts, stories and even sponsored results. It is hardly surprising that research has established that sponsored stories can be a lot more effective than ads. This option for sponsored stories does exist in Facebook and has many advantages for a person wishing to promote themselves. Top of the list is the fact that sponsored stories do not look at all like ads and are more likely to receive a positive response from your likers and their friends. Most folks are unaware of the fact that page post ads allow you to display exactly the same content in an ad as is in your page on Facebook. Those whom you are not connected to will see the content and can like it thus increasing your fan base. You can even get your ad to appear in the news feed.stage. What you need to know is the fact that for an ad to appear you will be charged. And, if you choose for it to be seen by your friends and their friends the original quoted price is doubled (i.e. if you pay $5 to reach your friends newsfeed; then you pay an additional $5 to reach their friends newsfeed). Facebook ads are really a goldmine that allow any person to be seen again and again by their targeted audience. For instance, you’ll have increased visibility and be visible to a whole new set of people who haven’t even liked your page at this moment. It is important to remember that really effective advertising requires lots of experimentation and these Facebook ads are no exception. It is best if you actually tried out a few ideas while carefully measuring your results so that you know what is working for you and what is not. Naturally this will ultimately lead you to that happy situation where you can concentrate all your funds on what is working best for you in helping you reach your promotional objectives and get word of mouth marketing working for you.
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