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What is branding all about? Essentially, a brand is the heart of a business. The combination of the name, logo, design, and personality is how a brand is defined. Building a brand is what will make your business stand out from the competition. If you own a small business, then a brand will help you become successful at a much faster pace than a company without one. Those businesses that do not have a memorable brand are basically unidentifiable by their customers and are often regarded as just another local business rather than being remembered by their name. 3 Simple Steps for Creating A Memorable Business Brand 1. Building a memorable brand starts by creating a great, catchy name for your business. Try to develop a name that tells people what you do and is easy to remember. Look forward 10 years to the time when you want to sell your business. If your business has a good name that people can identify with, it's going to be much easier to transfer that over to a new owner. You're looking for a name that helps you stand out from your local and regional competitors, so you don't blend in with everybody else's advertising messages people are getting bombarded with every day. 2. There are two main concepts to consider for your Logo and Design when building a brand for your business. You can choose from either symbol-based or text-based design, or use a combination of the two to come up with something unique. Symbols are easier for people to remember than words, so creating something using a symbol may be a better option. A good graphic designer who has recommended by people you trust, and who can translate the personality of you and your business into a design you like, should be able to do a great job of your design work for you. 3. Your Brand Reflects You: A unique personality is what makes a company stand out from the crowd. People will want to associate a face with the business they are dealing with, and naturally that face would be the owner's. If you have a good personality and treat people with respect, then they'll view your brand positively. Building And Expanding Your Brand So you've create a name for yourself, a design people can identify immediately, and a personality everyone is attracted to. Now that you have accomplished building a brand, it is time to scale up and expand. Creating a social media account is a great way to build authority. You can connect with your customers through Social Media much more easily than you ever could using traditional advertising. You can use this new media to give advice and guidance to people who are looking for solutions to problems, and help them to choose you when they are ready to buy. This is how you become somebody with a well-known brand that people feel comfortable with, and trust to do the right thing by their customers. Building a brand is just one of the critical functions of every business owner, this 17 Commandments Review looks at some of the other things that make up a successful business. In fact, 17 Commandments of IM covers all of the important steps in creating a profitable, long term business. Read it here.
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