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Have you heard about the fashion merchandise marketing? Do you know what its role or its power is? Numerous people are interested and implicated in one way or another in this industry and you have probably come into contact with it. What you need to know about this type of marketing is that it has the power to make new trends. In addition to this, the merchandise marketing has the power to generate the latest break through styles, so it is clear that its role is an important one for the people who are connected to everything that is new. What numerous people don’t know about the merchandise marketing is that it doesn’t contain only the retail stores that sell the final products. In fact, this marketing is much more developed and contains everything from print ads to what designers are trying to present us in the windows of the big retail stores. If you are interested in entering this field, you should know that the best thing you can do is to direct your attention towards the retail planning positions. The retail planners hold key positions in this type of merchandising and they are the ones who make the final selections. In other words, you are not the person who works on creating new styles, but the person who checks the ideas of those who are under your level. You might select an idea from top to bottom or you might come up with a new idea by combining the ones that were presented to you. Basically, you are the person who sets the trends, the one who has the power to do this. For example, you can choose to say that yellow is not a good color for this season, so every retail store that respects itself will listen to you and eliminate all the yellow items, at least the ones presented in windows. In addition to this, designers will listen to you when they create their lines and their collections, so yellow is going to be avoided this season if you have a good argument for it.For more information, you can check out www.fidm.edu to learn more. If you want to occupy a retail planning position, you should be aware of the fact that there is a lot of hard work ahead of you and that you’ll have few free days in the following months or years, depending on how you picture your career. However, the results are amazing and the benefits are worth the effort.
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