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I'm still laughing. One of my favorite clients shared 1 of her recent marketing ideas which rocketed her sales over the same quarter during the past year. The hilarious piece was whenever Angela told me precisely what she'd completed - her eyes were big, an eyebrow arched into the environment - and also she mentioned ... " Kim, you're not going to believe this." Her client base is predominantly male because she functions with businesses who lease equipment of all forms. She decided she wished to achieve 3 things: * Dramatically strengthen her sales for the quarter * Help a regional tiny business * Create something fun and also enticing for her customers So What Did She Do? She purchased meat. But not only any sort of meat. She supported a regional retailer who produces premium Canadian bison. If her clients and also possible clients spent a certain dollar amount inside the 3 month period - then they received a Fred Flintstone sized box of bison. People virtually had to strap it to the tops inside automobiles. (think Fred and also Barney here!) So Did Her Calculated "Stakes" Win Out? Well let's simply mention Angela knows her target audience. Her sales sky-rocketed 400% over the same time during the past year! (Hooray!) Why Was This Such A Grade A Promotion? * She Understood Her Target Audience. Women do not get too excited regarding the meat offer (keep your jokes to yourself lady!). But - GUYS LOVE MEAT - incredibly something which is considered pricey and also premium high quality. * She Created A Sense of Urgency. This wasn't the "Never-ending Bison Story." Oh no - should you didn't invest the proper dollar amount inside 90 days then NO MEAT FOR YOU. * She Did Something Different. She may have provided away golf things or a few tickets to the Edmonton Oilers hockey game....but that's all been completed before. This was simply strange enough to capture the attention and also want of her clients. * She Created A Strategic Alliance. Angela supported a local,small organization and also transferred virtually $10,000 his technique inside bison requests. He's happy, her clients are happy, and also Angela's banker is drooling! My Diva Dare To We? What might YOU offer to your clients inside the upcoming limited months which would definitely entice and also cause them to become invest more (or buy from we the very first time?) Think uncommon, think sizzling and you will probably get on your method to fine completed!
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