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Getting window cleaning customers doesn’t have to be hard. Remember: Every single window on the planet gets dirty. Businesses haveto keep their windows clean to look professional. Most people have to clean their windows at some point – Especially if they live in upscale neighborhoods or care about making a good impression. In other words, window cleaning is and always will be a business with a very strong demand. Pay Per Click (PPC) advertising is a form of advertising where you pay only when someone clicks on your ad. That means you only pay when someone’s actually interested in what you have to offer. No more wasted dollars on buying ad space in front of people who aren’t interested. There are two major platforms for PPC advertising: Google AdWords and Facebook PPC. They’re very different. Referrals can make up a very large part of your business. The key to generating new window cleaning customers through referrals is to have a referral system, rather than just hoping referrals come in randomly. First, consider offering something to both the person referring and the person being referred in exchange for a referral. For example, if someone refers a friend to you, both they and their friends get one window cleaning job at 50% off. This makes it very financially enticing for people to send you referrals and they don’t feel like they’re selling out their friends, because they both benefit. These methods of getting window cleaning customers are easy and repeatable. You can build your business from the ground up using just one of these four tactics. Learn everything you can about the tactic that appeals to you most, then put everything you learn into action as quickly as possible. Don’t wait until you understand everything – Just start marketing now and learn from your real world results.
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