Businesses that primarily serve a specific area should take care to make their organic search engine optimization localized. For that, the keyword and description tags should contain the product name and area name; the site should be listed in local search directories; and the name, address, and location of the business should be prominently displayed on the site. Helping in local events will also help in the business’s SEO efforts. |
The main advantage of the internet from a business point of view is that you can display your goods to even someone slouching in his garden two continents away. And there are many affordable search engine optimization packages that will help you to manage this in an effortless way. While that is indeed a benefit, every product is not of the type that a store owner would like to sell to someone living in another continent. If you own a grocery store selling milk and egg and cakes, you would definitely not be planning to sell it to someone living two oceans away. Your main interest would be to expand your clientele in the area where your store is located. For that, organic search engine optimization for the local area is the most important.
When optimizing a site for local search, it is important to select a keyword which is a combination of a product-descriptive term plus area-descriptive term like ‘greeting cards Fairfax’ or ‘jewelry Bay Area’. Meta descriptions and title tags should also include both these components of the keyword for organic search engine optimization to be effective. To enter the circle of vision of local residents, it is important to have your site listed in one of the local search directories. There are general directories and niche directories, and it is better to have the address of your site out there in a niche directory. These directories, which also go by the name vertical directories, are directories that list the websites of specific businesses, say hotels or salons or flea markets. Listing in it will work out to be quite affordable search engine optimization for you. Normally an SEO company selects a directory for its client based on the following criteria:
There are free directories and paid directories, but all free directories are not perfect conduits for information dissemination. So selection will have to be made by balancing your budget and the effectiveness of the directory. Further, while some industries may have good niche directories, all may not have. Another choice hurdle is that some directories incorporate new names instantly while others make their customers wait for a while. Listing in paid directories cannot be considered organic search engine optimization as there is payment involved.
To expand your local client base, it is important to give your business name, address of the store’s physical location, route directions, phone numbers, and email address prominently on the home page of your site. This will help local people to easily locate your business. You can also ask visitors to the site to leave their email ids so that they can be informed when there are reduction sales, contests, or when a fresh seasonal produce reaches the stores. All these will work out to be quite affordable search engine optimization. When there is some local festival or art event or sports event, make your website extra active by spreading information about the event. If possible, you can help in selling tickets through your site or getting costumes for the program. That will make your stores familiar to most of those who gather at the event venue. You can also request the event organizers to let you distribute brochures or put up a billboard at the venue. All such activities are facets of organic search engine optimization.
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