To make a website search engine friendly, a search engine optimization firm will make sure that it is easily crawlable by the search engine spiders, that the home page of a site correctly describes the site, that it is user-friendly, and that it does not have unnecessary frills like an ornate entry page. |
A search engine optimization service may undertake the job of designing the web site and then optimizing it to make it a favorite of search engines, or they might do the job of modifying an existing site to increase its visibility. In both cases, they give a lot of importance to the design of the site. There are certain basic rules that a search engine optimization firm follows while designing a website. If they are optimizing a site that is built by someone else who has not followed these rules, they invariably modify the site in accordance with these principles. Given below are some of these basic rules:
A website should be so designed that its contents can be easily scanned by search engine bots. After all, a site is being created for search engines to pick it up and display, and if search engine crawlers cannot detect the information contained therein, there is no sense in having it out there. Towards making a site crawlable, a search engine optimization service will avoid flash menus and image-embedded texts because search engine crawlers can read only clear text. The opening page image and text of a website should be such that a web visitor is instantly able to make out what the site is about. Search engine robots may be blind to images but users are not, and if the entry page does not convince a user that he has come to the right place, he is likely to leave the place pretty fast. So, this is an aspect to which a search engine optimization firm gives a lot of attention.
Another rule is that the user must have good control over the site he is visiting. Sites generally ask whether a user would like to subscribe to their newsletter or get information on product updates. While that is fine, a site should never be so designed that a user automatically agrees to receive such stuff when he creates an account at the site. This is a point that a good search engine optimization service will take care of. They will also ensure that a web visitor is not blasted by a blaring audio file the moment he enters the site. If the site has got an audio component, it should not be automatically triggered off. It should be so incorporated that the user has the choice to activate it or understand the site through just its visual components if that is what he prefers.
A search engine optimization firm that is fully attuned to user requirements will never have an ornate page that does nothing other than serve as a gate to the site. Some of these pages – where a flower opens its petals, or a machine revs, or goblins jump around in tune to background music, or digital beauties unleash their seductive charm – could be examples of artistic excellence but they do not enhance user comfort in any way. A shrewd search engine optimization service will only be too aware that no net surfer is at the site to view an art gallery or watch a puppet show but gather information as fast as possible. If he sees an entry turnstile that will only delay his entry into the actual site, he is likely to leave the place posthaste and will make sure never to visit the place again.
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