Qualification necessary for a search engine optimization expert is not clearly laid down like that for a lawyer or doctor. However, a basic degree in computer science and a thorough knowledge of the internet and programming languages is a must for starting as an SEO expert. Experience is important for getting established, plus the individual must have the aptitude to continue learning because website marketing strategies are constantly changing and evolving. |
One of the reasons for the difficulty in defining the exact qualification for an SEO expert is that professional search engine optimization is at least in part a guessing game. Search engines fiercely guard the secret of the algorithms they use for selecting websites so that a search engine optimization expert is often forced to decide things on inference and probably even using a bit of a sixth sense. As such the qualifications of an SEO expert are something that is steadily evolving, and is based more on experience than on anything else. The nature and qualification of professional search engine optimization job being what it is, an aspiring SEO expert will require at least a year’s experience to be hired by a standard company. Most of the beginners gain this experience by working for smaller business at low rates. There are also internet training schools where they allow beginners to gain experience, sometimes for a nominal fee. Since search engine optimization is a trial and error discipline, a search engine optimization expert can research and practice a lot himself.
Since the discipline of SEO consists of a wide variety of jobs like keyword selection, content development, link building, paid search engine marketing like PPC, social media marketing, blogging, article writing, brand reputation management etc. a search engine optimization expert can train himself to gain expertise in some of these fields for which his talents are more suited. There are, of course, many professionals who are adept at all aspects of search engine optimization. Even when a company has vacancies for professional search engine optimization jobs, beginners are often selected only as interns. Pay will be typically low for an intern but an internship at a good SEO company will be a rich learning experience. By the end of the internship, most SEO trainees become competent to take up bigger challenges.
Besides the mandatory qualification and experience, a search engine optimization expert must have good communication skills, must have the ability to interact with different types of clients and different departments, must be able to infer things through effective analysis and research, and must have good copywriting skills. Professional search engine optimization is an ever-changing field. Algorithms of search engines are steadily changing so that even results that have been deduced by meticulous and painstaking research might turn out to be of no value after a while. Likewise, appearance of entirely new communication channels like social media networks have revolutionized marketing methods. To become a successful search engine optimization expert, an individual must have the ability and mentality to keep on learning the new developments in the SEO world and evolve together with it.
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