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1) Separating the campaigns through match type When you separate campaigns by match type, one is able to effectively balance the volume and CPA . Our preference would be utilizing a two campaign approach, one for Broad Modified terms, and another for Exact match terms. With the broad modified terms, needs for phrase campaigns would essentially be taken out long as the Broad Modified campaign would be built out well. 2) Set up negatives to steer clear of cross pollination So that to make sure the BMM campaign would not be competing with the Exact match campaign, you will have to set up a negative keyword list. This is to ensure the BMM campaign would just be picking up impressions for keyword variations not already covered in the Exact match campaign. It would be incredibly hard to optimize for conversions when you are not addressing cross pollination. The Exact Match Negatives list should include exact match negatives for each keyword you have in the exact match campaign. We recommend updating the list monthly or quarterly depending on the amount of keyword mining you are doing 3) Adjusting the budget and bids for BMM With BMM campaigns, we would normally recommend launching with the bids at around 30% less than they are set in exact plus a lower daily budget. The main goal of a BMM campaign would be to get data on search terms that you would be missing from the exact match campaign. For such a reason I would recommend utilizing lower bids plus budgets. 4) Keyword Mining After around three days or so the Search Term reports is to begin populating data, and this is where the restructure could begin to pay off. Through spending time in the search term reports you will be finding a lot of suggestions for Exact match keywords. Through perusing your BMM campaign one ad group at a time, you may quickly harvest good keyword variations and place them in the correct ad group in the Exact match campaign. Another great practice we recommend would be to go ahead and place the search terms that you find as BMM variations to the BMM campaign. Utilizing the approach will allow you to always grow both the BMM and Exact match keyword lists utilizing a data driven approach. You need to always remember that you need to make new ad groups for some keywords. 5) Review the Performance Data So that you can streamline the analysis of the data for new keywords plus ad groups, you may either employ Adwords labels directly. Of course employing these ad campaign changes would not be complete without employing keyword tools such as KeywordSpy. With up-to-date information provided in real-time, you can make sure you always have the most updated keywords and ads the use for your active campaigns, or in the creation of your future campaigns. Get in touch with strategies of internet marketing for your getting traffic on your site. With content-packed blog of Internet Marketing Guru Peter Zmijewski you can see how your site boosts up and keeps you update for internet marketing as well as SEO news.
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Peter Zmijewski, Internet Marketing Consultant,
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