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Lindt chocolates is the talk of the town among several chocolate lovers by Russ Murray





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Lindt chocolates is the talk of the town among several chocolate lovers by
Article Posted: 03/18/2013
Article Views: 74
Articles Written: 677
Word Count: 516
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Lindt chocolates is the talk of the town among several chocolate lovers


 
Food & Beverages,Sales,Business
Lindt as it is more commonly known as a luxury Swiss chocolate and the famous confectionery company that has very skilfully developed a very special relationship with the Australian chocolate lovers since it opened its Sydney office in the year 1997.

So much so that Lindt is now the leading premium chocolate brand in the country of Australia and currently sits at number two in the general chocolate market behind Cadbury's with a market share of approximately 20% in the boxed chocolate category. Australia was also the first country in the entire world to house a Lindt chocolate store, as a consequence of the tenfold growth Lindt has enjoyed in Australia during the last of decade. That was back in the year 2004 and now there are six Lindt chocolate stores. There are now Four Lindt chocolate stores in Sydney and two in Melbourne which are doing excellent business.

The origins of Lindt as a company date back to the year 1845 when David Sprngli-Schwarz and his son, Rudolf Sprngli-Ammann opened a small confectionery shop in the beautiful old town of Zurich. Backed by a delicious range of the various Lindt excellence confections, it was a real successful venture that enjoyed the absolute great levels of the customer demand. So much so that two years later, a small factory was added to it specifically to produce the chocolate in solid form.

When Rudolf Sprngli-Ammann retired in the year 1892, he handed over the entire control of the business to his two sons. The youngest, David Robert, was given the responsibility for a brace of confectionery stores that particularly operated under the brand name Confiserie Sprngli, whilst the eldest, Johann Rudolf, was charged with running the chocolate factory. An ambitious man, Johann Rudolf had a clear vision of how he actually wanted to grow the business with the passing time. This involved changing its name to Chocolat Sprngli AG and also taking over a chocolate factory owned by one Rodolphe Lindt of Bern. More recently the whole size and the structure of the Lindt changed significantly when as a result of aggressive expansion they acquired the noted Austrian chocolatier, Hofbauer in the year 1994, the Italian chocolatier, Caffarel in 1997 and the American chocolatier Ghirardelli in 1998. All of which were integrated into the company as wholly owned by the subsidiaries. As a result of this Lindt & Sprngli now is one of the largest chocolate companies in the entire world, running one factory each in Switzerland, Germany, France, Italy, Austria and the USA and the demand for Lindt excellence is tremendous.

Lindt of course is best known now for its amazing silky smooth tasting chocolate which is a favourite among millions. Along with its signature Gold Bunny, the company produces a range of the various Lindt Blocks, Lindt Fioretto, Lindt Gold Blocks, Lindt Piccoli Couverture, Lindt Swiss Gold Blocks and even Lindt Cooking Chocolate.

Russ Murray is the owner of this website and writes articles for his own website. For further details about lindt excellence and Lindt chocolate store please visit the website

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