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Shipments of Android-based tablets including Amazon's Kindle Firesaw a "steep drop" in the first quarter of 2012, allowing Apple'siPad to grow to 68 percent of tablets shipped worldwide. The latest data released on Thursday by IDC shows that Apple's worldwide market share increasedsignificantly from the 54.7 percent the company held in the holidayquarter to conclude 2011. Apple's gains came largely from Amazon'slosses, as the Kindle fire plummeted from 16.8 percent share in thefourth quarter of 2011 to just 4 percent share in the first quarterof 2012. "Apple reasserted its dominance in the market this quarter, drivinghuge shipment totals at a time when all but a few Android vendorssaw their numbers drop precipitously after posting big gains duringthe holiday buying season," said Tom Mainelli, research director,Mobile Connected Devices at IDC. "Apple's move to position the iPad as an all-purpose tablet,instead of just a content consumption device, is resonating withconsumers as well as educational and commercial buyers. And itsdecision to keep a lower-priced iPad 2 in the market after itlaunched the new iPad in March seems to be paying off as well." Amazon's sharp drop in shipments of the Kindle Fire allowed Samsungto regain the No. 2 position in worldwide tablet shipments. Lenovofinished the quarter in fourth place, while Barnes & Noble, makerof the Nook platform which will see a $300 million investment from Microsoft, came in fifth. IDC said that although Android tablet shipments fell "sharply" inthe first quarter of 2012, there are signs that products fromSamsung and Lenovo "are beginning to gain traction in the market."The research firm expects that tablet shipments will rebound in thecoming quarters. "It seems some of the mainstream Android vendors are finallybeginning to grasp a fact that Amazon, B&N, and Pandigital figuredout early on: Namely, to compete in the media tablet market withApple, they must offer their products at notably lower pricepoints," Mainelli said. "We expect a new, larger-screened device from Amazon at a typicallyaggressive price point, and Google will enter the market with aninexpensive, co-branded ASUS tablet designed to compete directly onprice with Amazon's Kindle Fire. The search giant's new tablet willrun a pure version of Android, whereas the Fire runs Amazon's ownforked version of the OS that cuts Google out of the picture." The initial success of the Kindle Fire last holiday season helpedto push Apple's share of total tablet shipments under 60 percent . But that strong start now appears to have been short lived, asshipments decreased sharply after the holidays. Amazon is expected to expand its Kindle Fire lineup in the coming months with a new, larger 10-inch model that will be sold alongside thecurrent 7-inch version, which sells for $199. I am an expert from chromepistonrod.com, while we provides the quality product, such as Hydraulic Cylinder Rod , Hard Chrome Plated Rod Manufacturer, Hard Chrome Plated Bar,and more.
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