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For a company, be present on the Internet is a need for a visibility standpoint. In fact, social networks have become an important part of our daily life and we are appealing for any information search. If having a website is essential today, there are other ways to make themselves known, its visibility and expand relations, such as social networks. These networks allow to come into contact with many prospects who would never have known of the existence of your company and your products. It is also a great way to keep in touch of the latest technological developments or currency of each to improve the services offered or expressed needs. In the whole world, social networks are not only used as a showcase to convey the image of the company. A social network is "a means of communication that allows contact persons identified as referent of the subject." Marketing uses decades social networks through techniques such as viral marketing. Today, more and more companies are using social networks to promote their own image. Public social networks such as Facebook and Twitter are a great way to capture new customers. Use Facebook or Twitter for marketing is profitable. Vaibhav Aggarwal, is an expert article writer.He is an affiliated SEO Guru & having 12 years of experience in article writing, online branding and ORM. For more info click here: Socila Media Marketing services company in India From a marketing perspective, the commercial potential of social networks public currently has over 350 million registered users worldwide, 15 million in France for Facebook and 50 million on Twitter. According to a 2009 study, 93% of users believe that society must be present on the social networks on which almost half has already spoken positively about a company. The return on investment is significant. Being on Facebook and Twitter allows companies to have "Web storefront." And to provide a channel of communication with consumers. Of course we must invest in the coordination and management of social media, but it is profitable. How to implement a social media marketing: The idea of social media marketing is through social networks, making the pillars of Internet marketing strategy. social media marketing is "the construction, animation and listening to the community." 1. The community building involves highlight its members, creating brand ambassadors. How? By providing benefits (products or content, ideas) that will satisfy them and therefore loyalty. Thus, announce an exclusive new technology to the most faithful of the community will create in them a sense of pride and will bring them to spread the news. Therefore, without any effort, the company was able to inform the general public that it was selling the new product technology. 2. The animation is that to deal continuously in the community. 3. Listening is to interact with its target to improve the product. The existence of an effective and responsive customer service is a key to social media marketing. "This will be the boundaries of the firm", in contact with the outside world Benefits of Social Media Marketing: 1. More accurately target consumers and that, without cost: consumers that incorporate community describe themselves spontaneously, giving their gender, their age, tastes, etc.. The interest for the company: have a free customer database. 2. A message to users directly, without intermediary, since it passes directly through the "brand community". 3. A broader population affected because the Internet is a medium affordable. 4. Give the illusion that the message is not from the company itself, but it comes from the community of users themselves. The information appears to be more legitimate.
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