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Almost US$1.5 billion was raised in 2011 by crowdfunding platformsaround the world, according to an industry report released Tuesdayby Massolution, the research group of industry body Crowdsourcing. There were almost 350 crowdfunding platforms, or online fundraisingplatforms that generally accept small donations, at the end of2011, the report found, up by more than 50 percent from thebeginning of the year. The platforms hosted roughly a millioncampaigns, it said. Some platforms like Fundly allow nonprofits to use the Web toconnect with charitable donors. Others, like Kiva, seek to providesmall loans to individuals in need. The study also talliedcrowdfunding efforts that provide equity or non-monetary rewards inexchange for contributions, but those accounted for just a smallshare of the economic activity. Carl Esposti, director of Massolution, said it conducted the studyafter seeing "wild guesses" about the size of the industry thatweren't based on hard data. As an industry association, Espostisaid, Crowdsourcing regularly talks to the platforms, who said noone had asked how much money they had helped raise. "This data just wasn't available before. It was impossible to getthis data at an aggregated level," he said. Crowdfunding can bring dramatic results. The indie musician AmandaPalmer is currently running a campaign on Kickstarter to fund herfirst major album since breaking with a major record label in 2010.The campaign has raised close to $600,000 in six days. The average donation campaigns brings in significantly less: $660.Campaigns that offer equity in a project, which are popular inEurope, bring in nearly $85,000 per campaign, the report said.Esposti predicted that these campaigns will take off in the U.S.when regulatory requirements become clearer. The number of crowdfunding platforms will surpass 500 in 2012, andthe platforms will raise $2.8 billion by the end of the year, thestudy predicts. The report's researchers interviewed 135 platforms which accountedfor just under 40 percent of the market. They gathered data foradditional platforms accounting for 56 percent of the crowdfundingmarket, and the remainder was statistically extrapolated. Cameron Scott covers search, web services and privacy for The IDG News Service. Follow Cameron on Twitter at CScott_IDG . I am an expert from obdspace.com, while we provides the quality product, such as Car Key Programer , Odometer Correction Kit Manufacturer, Vag Diagnostic Equipment,and more.
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