On-hold messages are a great marketing tool for any business. This tool helps keep callers entertained while being kept on-hold. With professionally recorded messages, you can promote your product and service and most importantly your brand to every caller that calls your business. At the same time, you can increase the productivity of your business. Therefore, there is no point to spend money on other promotion mediums when there is a captive audience at your doorstep. Messages on-hold is the only answers to promote your business through your sales representative. There are several factors that give rise to on-hold messages. · Seventy percent callers are kept on-hold. · The average on-hold duration is forty three seconds. · Ninety percent new callers do not stay more than forty seconds on phone. · Thirty four percent callers do not call back once they hang up. · Callers can stay longer on-hold if the messages are interesting. Every day many callers are kept on-hold. Therefore, this hold time can be made valuable and used as a promotional tool. Uses of on- hold messages · Make callers aware of your products and services. · Do the cross selling of your current products and services. · Make them aware of important changes made to your services. · Try to keep callers entertained so they can be engaged in your business call. Most of the businesses use this service. So, do not make late and try this service. You can find out different types of on-hold message services out on the market. However, you need to choose this based on your business specifications and needs. 1. On-hold music or message This service keeps your caller entertained when on hold. There are many situations when a caller needs to be kept on hold. These situations include call forwarding or live call transfer. There are endless options of on-hold music. Therefore, you can easily opt for this service. If you need, you can upload your own music. 2. Custom on-hold message Custom on-hold message service is something that allows you to create a tone that supports your product, service and company. In order to get it created, you need to write the script first and then submit it for getting it recorded via a message service provider. If you get it recorded interestingly, your callers will admire your custom on-hold music or message while listening to it being on hold. 3. Auto attendant If your company has a small number of employees, it is wise to greet your callers via custom greetings. Choose auto attendant custom greetings to entertain your potential callers. This service can handle your customers even if there is no operator to receive the call. It functions ordering “press 1 for sales, “press 2 for connecting customer care executive,” and so on. It can manage all your calls efficiently. You can even write script for automated attendance service. Try to make it interesting and do not make it repetitive. Apart from these options, there are “dial-by- name directory” or “after house mode.” You can choose any of the options as per your business needs. Author bio Kevin Warrel has been associated with computing technology in Massachusetts. He provides expert insights on telephonic services for day-to-day business operations. Recently he is busy writing articles on auto attendant greetings. Kevin is also good at vocal mimicry that makes him popular in his friend circle. You can also visit Kevin’s Google+
Related Articles -
Auto attendant greetings, automated attendant,
|