Webmasters today are worried because of the everyday dropping listings of their websites in SERPs. The reason for this is the Google’s changing algorithm. Google is a search engine that instantly displays you with thousands of search results relevant to the query you have entered in its search box. Have you ever thought how is this done? The search engine works on a program called Googlebot which uses an algorithmic processes or computer programs in order to determine the sites for crawling, how often to crawl them, and how many pages to fetch from each site. The pages crawled are then indexed in Google’s index which is the list which the search engine displays when a user searches with the query related to these sites. No one actually knows what is this algorithm and how it works. Therefore the webmasters have to research and strive hard in order to get the understanding of how actually the algorithm works out every time to fetch the results and therefore develop relevant SEO strategies which can carry up the listing of a particular website to the top rankings in SERPs every time they glide down with algorithmic changes. Whatever be the efforts put up by an SEO company offering search engine optimization services to improve the listing of their websites, the basic steps in the process are carried out every time irrespective of any new strategies to be implemented. A few things are a must which every website should have in order to become SEO friendly and therefore these things are the basic and most important things that are unfailingly carried out during every process. These include |
- Optimization of Title and Description Meta Tags
- Easy Simple URLs
- Making Website Easily Navigable
- Quality Content
- Use of Heading Tags Appropriately
- Optimization of Images
- Effective use of robots.txt File
- Check out for the nofollow links in the website
- XML sitemap
Optimization of Title and Description Meta Tags
Titles are very important with SEO point of view as well as for the understanding of the user. All the pages in a website should be given unique and appropriate titles because it will promote better understanding of what actually the page is and what is it about, among the users and also the search engines. On the other hand a short and informative description about the content of the page will be a good method to inform the search engines about a particular page in the website.
Easy Simple URLs
For better crawling of the pages, easy, simple and relevant urls are required. Even the visitors can easily navigate through website and remember the URLs that are short, simple and relevant to the content within the page.
Making Website Easily Navigable
Easily navigable websites are easy to crawl by the search engines and also offer a good user experience. Plan out for the easy navigable structure for website starting from the root or home page. With breadcrumbs one can add more convenience for navigation between the pages in a website.
Content rules. Relevant, easily understandable and unique content without unnecessary stuffing of the keywords is what Google desires from a webpage to index it higher in its search results. Therefore quality content in entire website is very necessary.
Appropriate Use of Heading Tags
Heading tags are important in order to highlight specific content in the page and they are important from user’s point of view. With heading tag you are highlighting the important content allowing the user to understand the prominence of the particular content in the page.
Optimization of Images
Images are made descriptive and informative by adding alt attribute to them. There are two benefits of adding alt tags to the images – one that the image information can be conveyed in case the images do not display in a browser and moreover if you are using an image as a link, text in the alt attribute will be treated similarly to the anchor text of a text link.
Similarly you can guide search engines to tell them which parts of the website to crawl by using robots.txt file and provide the list of urls within the website for easy crawling of the search engine by using sitemap. Adding a sitemap to the website will provide easy crawling of the bots through the pages of your website and hence is an important task in an SEO process.
Further information about SEO Process Click Here
So in every SEO process the above mentioned steps are necessary to be carried out so that the website becomes both user as well as search engine friendly.
This article educates reader about the basic and most important things in an SEO process.
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