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Signs are one of the driving factors of walk-in traffic for brick and mortar businesses. If your business relies upon customers coming in just from passing by, you will need to get a sign. Not only will you need a sign, you’ll need one that is crafted well enough to do your store justice. Remember, you only get one chance to make a good first impression. That’s why you should visit a store like the Lowen Sign Company to get some help with creating your best marketing tool. As long as you are creating a sign, be sure to keep the following three factors in mind. Easy to Read This is imperative. Far too many storeowners are too concerned with choosing a cute print or some kind of artsy design that actually inhibits a passerby fromeasily and plainly reading what the sign says. Contrary to common misconception, the beauty of the sign is not the most important thing. It’s the ability to read it easily that will count. Otherwise, customers wouldn’t think anything other than, “What a pretty design.” Eye Catching While it was mentioned earlier that having a beautiful design is not the first priority, it should be high up there on the list. After all, if a sign doesn’t grab someone’s attention, what good will it do? A few suggestions would be to use powerful, bright colors. Many even give their signs a 3D element by attaching an object so it looks like it has come through the sign. Regardless, it’s important to do something that will draw attention. Communicates Clearly Of course, even if people can read what the sign says and it is eye catching, it still won’t do you much good if people aren’t sure what exactly it is that you can do for them. Are you a retail store or a bulk supplier? What goods or services do you offer? How are you more important than their competitor down the street? Probably the biggest challenge for the Lowen Sign Company or any other sign company for that matter is to get their signs to communicate clearly without becoming long and boring. Be sure to hit those three factors and you will have a winner. Lowen Sign Company is your supplier for custom feather flags, also known as sail flags, banner flags and teardrop flags. Send in your custom art work or allow one of our designers to help you create the message you are looking for. You can also choose from our large variety of message feather flags that include open house, model home, auction and more. (http://www.lowensign.com/safetysigns/osha/)
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