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A company’s logo can be a major way that people identify the brand. If you think of your favorite companies, chances are good that you can picture their logos in your head. In fact, some people will even become upset when a company that they really like changes their logo, and some companies have iconic and very-well recognized logos that contribute to their brands popularity. At the same time, in other cases, companies may have a logo that really doesn’t work anymore or that is hurting their brand rather than helping it. If this is the case, then it may make sense to change the logo to something that works better. It can be hard to know when it is time to make a change to your company’s logo, but there are a few signs to look out for that can be an indicator that it is time for you to make a switch. Here are a few of the key things to watch for that may suggest a change to your company’s logo is in order: • Your company’s current logo is starting to look dated. This is a big problem especially in industries with ever-changing technology and updates. However, there are always times when a company’s logo can start to look dated and out-of-touch. The colors, the font and the style can all make a difference in whether the logo looks dated or not.
• Your company’s logo is creating technical problems for you. The point of having a company logo is to put the logo on promotional materials and on official communications from your company. If your logo cannot easily be printed on promotional materials, if it is too expensive or if it doesn’t fit or if it looks awkward, then it may be time to make a switch to something that looks better on print media and promotional products.
• Your company is expanding into new products or services. If this is the case, then you may need to change your old logo to a new logo that is more representative of the new business services that you are offering. If you are expanding into a new geographic region, then this can also be an indicator that it is time for a new logo to go with your new location.
• Your company is merging with another company. If this is the case, then a new logo can be an indicator that you now have something new to offer customers. This can be especially important if your old logo was associated with a brand image that you are hoping to change with the new merger. These are a few of the key signs that it may be time to consider a new logo. You need to think about whether the logo you have is adding value or detracting value when customers look at it. If your current logo is a net negative, then it is time to make a switch to a more positive logo that can actually help your company out. Promo Logo Mugs is a leading shop for all your customized promotional products, from logo mugs to custom shot glasses at http://www.promologomugs.com/shop/Shot-Glasses/ and much more. Browse our full inventory at www.PromoLogoMugs.com.
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