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India is third fastest growing mobile app market in the world. It is getting popular not just among teens and youngster; rather everyone including the business personnel is engaged in using Mobile Application for Business Activities & entertainment. As per Gartner report, India’s active mobile connections will exceed 900 million by 2016, which translates to 72% penetration. According to TRAI in January 2012 the number of active mobile connections in India has reached 659.99 million and the total mobile subscriber base stands at 903.72 million. The market where every Indian User spends average 52-min daily on mobile app usage, you can easily judge the importance of building brand application for mobile usage to stay connected with the consumers and customers. For those who are oblivious about Mobile Applications, I just give you a simple explanation. A mobile application is just like a software program installed on your smartphone. The software program can be a simple planner, social networking interface, live navigator or an application to assist you in daily tasks. Its just like a software, for example, MS office, we install and use on our laptop and desktop. Why are the benefits? In India, the mobile app usage is increasing day by day because it provides a medium to get things done with mobility. You can order pizza on the go and get it on dinning table before reaching your home. You don’t have to contact anyone, and just by sitting at phone, your movie tickets can be booked for tonight. It had made life and tasks simpler. The mobile applications market is not just restricted to general users but has also reached out to business and institutional users. People use messenger to communicate information. There are applications to click image and instantly share it in closed group. The mobile applications have given a new channel for the consumers to interact and get things done. What will you loose if you don’t have an application? Being optimistic, we hope that you don’t loose anything in absence of mobile application. But one thing which is sure is that, mobile applications are tool to stay connected with the end customers to maintain the everlasting relationship for Business Growth and Development. Even if you are small business, with custom mobile application development, you can update your customers with new offers, deals, informative content and take feedback. How to get it developed? There are many mobile application development companies in India; you can easily find it on Google. But before selecting a vendor, make sure the following things:- 1. The Service provide for mobile application development should have prior experience. 2. The Mobile Application developed should be cost effective and suits your Budget. 3. The diversity in development experience can always help you. 4. The Service provider must be capable to use latest tools to get it developed in shortest possible time.
Author Bio Mr. Akhil Choudhary alumni of DCE Delhi, owned Binary Semantics,is a client centric global software development company offering IT services, Consulting services and Knowledge services across several industry segments such as Automobiles, Manufacturing, FMCG, Technology, Insurance, Travel, Hospitality and B2B Publishing.
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