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There are a variety of ways that brochure printing can be used to boost your business. Some work better than others, so we’ve compiled five of the stand out methods that are guaranteed to generate results! Brochures about products When brochures were first invented in 1975, they were originally used to promote products. With the advent of colour photography, brochure printing became the number one method of product marketing. Today, product based brochures have been the basis of year on year growth of 17% for Europe and America’s top 100 businesses. The key to success when it comes to marketing products is to embrace visual design, using a large, bold image and eye catching text. Promotion of a service A newer use of brochure printing is using them to promote a service. This can often be difficult as services are frequently intangible and hard to describe. However, some of the most successful business like those in the financial industry have attributed printing to much of their success. Brochures are the ideal format to list a wide variety of financial information, from stocks and shares to the price of a Kit Kat. When you prepare your brochure, be sure to include calls to action, contact details, a map or email address to ensure the best possible return on investment. Advertising a change of ownership This is one method that pub owners and landlords have been using for centuries. When a bar or freehouse changes ownership, it’s clientele need to be informed. Printing is an ideal medium for this, as posters, brochures and other items can be posted around the building, meaning a large target audience can be captured at once. But the pub industry is not the only place where this can be used! Businesses as diverse as corner shops to retail outlets may change ownership, and printed materials remain the best method to share this news. Our top tip to sharing your news quickly and effectively is to focus on being informative, rather than overdoing it with information or statistics. Telling customers about a price cut Brochure printing is a great way of telling customers of your business about a price cut or special offer. This is largely due to the fact that bold colours and text can be used, making for some rather eye catching designs. Some of the most successful business incorporate their price cut in to the brochure itself. Why not include a coupon or voucher in the brochure for people to return in order to take advantage of the special offer? Getting people to visit your event Printing has also been central to event promotion for many years. This is especially true of outdoor events, for several reasons. Smartphone ownership in the UK is around 50%, meaning digital marketing can only ever reach half of the population. Brochure printing is the solution. Since readers don’t need an internet connection or battery power, they can access the news of your event from anywhere. Meanwhile, paper or plastic work well to empower the blind, as digital marketing is still difficult to access for the visually impaired.
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