There are a myriad of reasons why brochure printing can benefit your business, from reduced customer acquisition cost to print quality. More and more marketers are choosing this method of marketing despite the wide range of alternatives. We’ll look at the four major reasons for this. |
When it comes to price, brochure printing has surely got to rank among one of the most cost effective. Price per page can vary depending on the printing method used. Litho printing is best for high volume projects, with cost per page going down the more you print. This makes litho printing perfect for high volume jobs, where you need thousands of copies of the same brochure printed, which would mostly be applicable to larger companies.
On the flip side, digital printing is suited to lower volume jobs, since they can produce small quantities at a lower price than lithographic printing. They are great for when you need lots of variations on one design. For example, if you have three branches of your office, you may want three versions of your brochure with varying contact details and maps inside. Between the two methods, you can be sure to find a cheap and easy way to get your brochures out!
Printing is well known for high quality graphics, with almost four times more detail than digital or web graphics. While website images are frequently produced to 72dpi, print images are at a much higher 300dpi. 300dpi basically means there are 300 dots per inch. When you consider the human eye can make out around 315-350 dots per inch when looking at something a foot away, that’s impressive! In fact, you are unable to see the dots making up the images on the page at all! This makes brochure printing a very high quality method of marketing.
Brochure printing can be used for a wide range of uses. Companies in all kinds of industries have utilised brochures to promote products, sell services, share information or educate people.
Brochures also come in a wide variety of shapes and sizes, so they can be used in a range of situations. They can be several pages long to educate a reader about all aspects about a product, or alternatively, the brochure could focus on the company as a whole. Different brochures can be used for different situations, for example they could be handed out in the street, dropped through letterboxes or be put in a stand for visitors to pick up.
Brochures are an idea medium for any eye catching design. Using various paper textures, thicknesses and coatings, a very unique or bespoke design can be created. This allows the designer to get very creative, much more so than web design, since brochure printing benefits from touch as well as sight. The result is the potential to create a very unique brochure design that can really set your company apart from it’s competitors.
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