Twitter is expanding the reach of its social network right intoyour inbox. The micro-blogging platform has announced that users now have the option of reading the "best of Twitter" ina weekly e-mail digest. The e-mail digest isn't exactly the best of your Twitter feed , though. Instead, it is designed similar to Twitter's Discovertab, and highlights popular trending stories, not tweets. |
Thedigest will show only the first few lines of each story, and userswill have to click on headlines to finish reading any particularstory. Users will be able to tweet about the story directly fromtheir e-mail platform, and also see related tweets from people theyfollow. According to Twitter's blog post announcing the feature, the digestwill also feature popular tweets -- but not from people youactually follow. According to the post, you will see the " most engaging tweets seen by the people you follow, even if you don't follow those whowrote them." So you'll basically see popular tweets from peopleyour followers follow.
You'll also be able to see whether these popular tweets wereretweeted or marked as a favorite by people you follow. A weekly e-mail digest is a change of direction for Twitter, whosemain draw is its ability to relay information quickly and in realtime. But this e-mail digest doesn't focus on tweets; it looks atgeneral trending topics and "engaging" tweets, not necessarily frompeople you follow. While it makes sense that Twitter has designed its newsletter thisway (it would make no sense for Twitter to pop out weekly e-mailswith irrelevant tweets from people you follow), this digest doesn'tseem like it'll be very useful if you already subscribe to anyother type of news digest. The digest will give you a broad scopeof what's trending in the world (which is what most news digestsdo), and will only be loosely tailored to your network.
To sign up for Twitter's new weekly digest, go to your Twitter Notification Settings , and under "Updates," check "Email me with a weekly digest ofStories & Tweets from my network." Follow Sarah on Twitter , Facebook , or Google+ .
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