With the invention of the printing press by Johann Gutenberg in 1450, printing had become a luxury only available to the aristocratic sector of society that made use of such for their bibles and textbooks. At the turn of the 19th century, it had evolved from its affluent characteristic to a more familiar setting, in advertisement. Many businesses employed the use of leaflet printing to promote their products and services to the general public. It soon caught on and up until the 20th century, the whole world was using the same form of propaganda that was no longer limited to advertisements but rather, a means of showcasing beliefs and current events to educate a community. Today the use of print has encompassed all fields known to man, its heaviest usage in media and education. Flyers and leaflets have become commonplace in all areas, regardless of social class and environment. |
Although an effective approach in the dissemination of thought, leaflet printing poses a challenge to the printing company responsible. Because of its limited space, the information it contains must be concentrated, meaning it should pack a dollop of power to sic its readers. An effective brochure or flyer is persuasion in reticence. It must engage the audience as well as lure them towards the concept and/or brand that is advocated. With present era’s culture more inclined to instant gratification, a picture replaces a thousand words. That is why images are a vital factor in leaflet printing. The neurons that connect the eyes to the brain are in thousands as compared to the hundreds that connect the ears to the brain. A truly compelling image will do a number of tasks. First, it catches attention. Second, it tells a story and even summarizes the ideas of your printed material. And lastly, it creates an emotional correlation that the audience may be drawn to. So, in reality, an irresistible picture is a secret weapon.
With the surge of electronic traffic, anyone can try their hand at printing their own leaflets. Using a home printer and a few downloadable flyer templates, one that is hand-crafted (well, technically, digitally created) can rival a professionally made brochure with much computer effort. A leaflet must be first and foremost, visually appealing, utilizing images, color and even the material it is to be printed on to its ultimate advantage. At times, special attention is given to certain components in leaflet printing to cater to a certain niche. One current trend is the use of recyclable paper and eco-friendly ink on pamphlets to mirror a company’s environmental advocacy. There is a subtle yet powerful effect in this approach that puts the company in a better light. The promotional benefits of handouts, whether actually handed out physically or posted on walls for the public to see is endless. And as a cost-effective means of advertising, it isn’t budging to its internet counterpart anytime soon.
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