Having a website of your own and going in for paid ads are expensive. As against these, social media marketing is a form of very affordable SEO. While you will not be able to do away completely with a website just because you have a Facebook page, there are many ways in which you can increase product visibility through social media networks. |
Social media marketing is the process by which a website gains traffic through social networking sites. Since membership at these sites is free, they have become a form of affordable SEO services. Because of the way these sites works, they turn out to be discoverers of fresh content posted across the internet world. And the type of local and cross-continental interaction that is made possible through social networking sites helps in fast spreading of information. Now that search engines have started adding social media contents into their search engine results as well, social media marketing has become an important aspect of affordable SEO.
While every biped on the globe can create a Facebook or Twitter account, anyone can also create an account for a product or an organization or a pet cat. By creating ‘friends’ or ‘followers’ who will become a permanent part of your account, unlike the net visitors to come in and go out of your website irregularly, your connections are on a surer footing at a social networking site. It becomes a very affordable SEO services because unlike your own site, you do not have to bother about setting up and maintaining the site. Though you cannot use a social networking site to sell your product and accept payment, you can use them for accepting customer comments and answering customer queries. You can post your web address, and other related links that you would like the customers to find, at all the networking sites. All these are affordable SEO aspects since you do not have to pay for it. However, in order to get full benefit of these sites, you should steadily monitor the sites and handle the queries and comments the right way.
Every customer query need not necessarily be positive, and when there is a negative review, a social networking site is a good place for answering those concerns. Constructive criticism is always a healthy trait, and knowing customers’ concerns will help you to modify your product or service the right way. It is affordable SEO services because you will be handling most of it yourself without any help from an SEO expert. If you have created a Twitter of Facebook account for your product, you can put those site buttons on your website to lead your visitors there to participate in discussions. Networking sites give you plenty of opportunity to be creative. For example, if your product is an edible object or kitchen utensil, you can hold a recipe contest related to it. If you are promoting a children’s product, you can hold a children’s story contest. All these are affordable SEO ideas that will increase product visibility.
The ‘like’ option on a Facebook page and the ‘retweet’ option that Twitter gives are easy ways to increase popularity of an idea or a product. When a person sees that some of his friends are enamored with an idea, he too is likely to support it. The ‘share’ button on a Facebook page is also useful in spreading information in a similar way. These are a form of advertisement, but unlike the paid ads, this is a form of affordable SEO services for which you do not have to shell out money. Social media network accounts cannot function as substitutes for independent websites, but they can substantially help in search engine marketing.
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