It is easy to define a professional SEO services by what it will refrain from. It will not promise its customers instant top ranking in search engine results, and will not rely on optimization malpractices like keyword stuffing, cloaking, and link farming. |
The word ‘professional’ is not a word that lends itself to easy interpretation. It is generally used to differentiate an amateur from a person legally qualified to do a job. It denotes expertise in a field, and in certain contexts, alludes to moral integrity also. For the same reasons, it is not easy to correctly define what a professional SEO services is. Like professionals in other fields, an SEO services company is supposed to have expertise in doing their job, will have qualified people to do the job, and will handle the job of search engine optimization in the most ethical way. In a way, it is easy to define a professional SEO services by what they are unlikely to, or rather will not, do.
What an SEO services company essentially does is modify a site in such a way that it will become conspicuous enough to be selected and displayed by search engines when net surfers make a query. The possibility of a site getting good traffic is quite high if it comes up in the results of the first page. A professional SEO services is unlikely to promise that they can make your site the topmost in search engine results because no SEO expert can catapult a site overnight to the top. Search engine bots who display the sites are inanimate creatures that crawl the vast internet ocean of websites and select the sites based on specific algorithms that they have been programmed to use. Search engines do not reveal the exact way in which these algorithms work and no SEO services company knows any magic formula to propel a site to the top.
Site contents of any website are typically developed by interspersing the matter with a keyword, which the customers are likely to use while searching the internet for a product, and the search engines will use while searching for relevant sites. Over the years many an SEO services company has abused this rule and prepared low quality content and generously mixed the keyword with the content to encourage search engines to select a site. This process, known as keyword stuffing, is something that a professional SEO services will never do. Cloaking is a process by which an SEO services company can design a website in a way that they make search engines see things that site visitors cannot see. Web designers manage this by placing text in the background color itself so that site users cannot see it, or by creating a door-way page that visitors cannot see. Cloaking is done to trick search engines into believing that the site is a high quality site and thus gain a good ranking while in reality it will be a substandard site. This again is something professional SEO services will not do.
Ever since it has been understood that link popularity is one of Google’s ranking algorithms, many an SEO services company has resorted to what is known as link farming. It is a process by which low quality sites are created solely for the purpose of gathering links for a site. This is a means of deceiving the search engines into believing that the site has got enough of inbound links to be considered relevant for a search query. It is also an unauthentic practice that a professional SEO services will not attempt.
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