|
Return on investment - also called ROI (Return On Investment) - refers to the gain or loss of money compared to the time spent on an activity. Facebook, Twitter, LinkedIn, Instagram, Pinterest. Many social networks have revolutionized the world of business and business communication. If the web is so important today, why is it still so difficult to integrate this new job and this new communicative approach within a business. Mainly because it is extremely difficult today to measure the return on investment of a strategy based on social networks because this requires human interaction to transform quantitative data. Besides the number of tools a company can use: blogs, social networking multiple videos, photos, comments, forums and so on. The contribution of social network traffic to a website and their conversion rates, changes in the number of members and contributors, the number of page views, messages or notices published on networks, reducing the number of Returns or direct calls to the company are all data that are quantifiable yet. Here are some essential tools for measuring the ROI of your actions on social networks: Native tools of social networks: Networks begin to answer this question and provide some statistical tools internal to highlight their effectiveness exploit them to the fullest! As the statistics of Facebook Fan pages but also "People Reached" that allow to know the percentage of fans who see the publications page of Facebook. The People Reached Facebook virality can find your publications. Assessment tools: Reppler (for FB), Klout, Pinpuff. Assessment tools can record the contents of your network but not just a quantitative point of view: they also analyze the quality of your content. Reppler and gives a note printing, raises any content inappropriate or risks in terms of security and privacy on the web. Reppler, assessment tool for Facebook: Klout and Pinpuff (to Pinterest) calculate your influence on the web through several criteria: the size of the network, interaction and virality publications aroused your example. This note can be a first approach to measuring the returns of your actions social media but should not, in my opinion, become THE No. 1 data calculating your ROI. Find these tools in the data that are of interest to you as influencers in your community. Klout calculates your e-influence Tracking tools: Google Analytics, Crowd booster: Tracking tools can track critical metrics such as changing the number of fans / followers, the number of comments a Facebook page or a Twitter account retweets. Follow the metrics of your social networks with Crowd booster: The statistical tool Google Analytics also allows you to link these data to an account and can measure the traffic that social networks bring to your site. Reading the section Social Networks will teach you a lot about the contribution of social networks on your sites. Submenus "Social Networks referents" and "landing pages" can know the number of visits to your site / blog from social networks and web pages to which networks have redirected. Social networks on Google Analytics: Tools alerts: Alerti, Mention, Google Alerts: Finally, one of the best ways in my opinion to measure its impact through social networks is to stay alert on his name. For this, there are several tools such as alerts Mention, best known Alerti or Google Alerts. Warning tools can be instantly aware of what it says on his business and keep a close eye on the evolution of its global e-reputation: evolution of fans / followers, followed by feedback, and sharing mentions. Conclusion: Remember that the ROI of social media is not a calculation which takes into account only but which must be included in the calculation of return on investment of all media used for the communication strategy. The use of social networks in a process of communication is an activity that requires time and patience. By combining all of these tools you can have an overview of your investment in social networks: How many users are affected? What is your influence on the web? Who speaks for you? What are the networks that bring you visitors to your site? To define the data you want out of your use of social media.
Related Articles -
smm, ROI, socila media marketing,
| 
