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On the highway of internet, if you want to win the race of brand marketing, you should use tactful strategies of search engine optimization as well as social media marketing. Following internet marketing tips are very basic and necessary to attain online marketing achievements. 1. On and Off page SEO Every online business needs a well optimized website for the success of online marketing of every business. There are many ways to increase the exposure of brand and driving valuable traffic to website but the very basic and necessary way is search engine optimization. Search engine optimization termed as SEO is an approach used to build relevancy of website in different search engines like Google, Yahoo, Bing etc. Every customer try to get information from search engines with specific search queries before the actual purchase of any product. Top results get the most clicks of consumers while other very low. So every business owner wants business website to rank high in search engines. SO here SEO can help website to rank higher in Google search results pages. If we work according to the guidelines of search engines we can generate high value traffic for our websites. SEO is optimization process of website with On page as well as Off Page techniques and both off page and on page search engine optimization are necessary for higher rankings in search engine results pages. 2. Social Media Optimization (SMO) Social media engagement plays very important role for success in online space. Social networking sites like Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest etc. are serving as the bridge between consumers and businesses. Business owner can easy meet their perspective consumers on these networking websites and consumers easily can find their favourite brands and gossips about them on social networking websites. With proper strategy to utilize these platforms and consumer target, a business can increase brand publicity. It is pretty incredible that it is possible to turn a profit by using websites and platforms that we are already familiar with. Social networking and Web2.0 websites should be include in your marketing strategy. 3. Pay Per Click (PPC) PPC or Pay Per Click model is paid model where every business has to pay with every click on their ads by consumers. Google Adwords, Microsoft Adcenter, Yahoo, Facebook Advert, LinkedIn, and twitter are the big player in this model who offer PPC model to businesses. However PPC include very careful budget management, consumer targeting, ad creation and monitoring to get revenue from promotions. 4. Affiliate Marketing If talk very basic about Affiliate Marketing is process in which a third party promote you website or products indirectly and send relevant traffic to your business website. Upon successful sales or lead conversions, third party responsible for internet marketing or promotion, get the commission from the business owner. So affiliate marketing is generally commission based model between business owners and third party promoter.
Author Bio Mr. Akhil Choudhary alumni of DCE Delhi, owned Binary Semantics,is a client centric global software development company offering IT services, Consulting services and Knowledge services across several industry segments such as Automobiles, Manufacturing, FMCG, Technology, Insurance, Travel, Hospitality and B2B Publishing.
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