|
Well, considering their demand amongst online businesses, they can be crowned as such! And why not? Online businesses are always on the hunt for reputed SEO consultants to enhance their site's ranking in search engines. In return, such consultants are providing them the best of solutions in terms of increasing their business site's visibility among potential consumers. The benefits? - Better search engine ranking enhances visibility, thereby drawing significant web-traffic. The end result? - Building brand awareness and increasing sales in the process. However, not all search engine optimization service providers are authentic. And you need to be vigilant enough before banking on a particular SEO service provider. But that's altogether a different issue. The coexistence of 'Good' and 'Bad' have always been a part of our lives. Apart from all that, opting for SEO experts or service providers is a better bet for any business. Especially at a time, when search engines are unleashing black and white updates (Panda and Penguin updates from Google), and that too in a relatively short period of time. SEO Consultants Vs Search Engines But, both of them are supposed to coexist peacefully, isn't it? Yes, to some extent. However, there's always a cold war between the two. While the latter doesn't like someone misusing its policies, SEO consultants, on the other hand, tries to utilize the most of search engines without fiddling with their set of rules. Let's see how. Rules set by search engines - No duplicate content: There was a time when the web was infested with copied content. This approach of certain overly smart (read: foolish) web masters infuriated search engines. Thus, they come up with a simple policy. Any website trying to gain visibility by copying quality content from other websites shall not be entertained. A good policy indeed.
- Irrelevant keywords: Even now, many businesses have this notion that incorporating keywords which have nothing to do with the content will help them to gain visibility. Search engines understood the conspiracy theory and stopped recognizing such sites (a reason why Penguin update was launched).
- And finally, the Panda and Penguin updates: Google unleashed its Panda 2-3 years back. The sole aim of the update is to reduce SERP rankings for low quality sites. The Penguin update (launched in 2012) is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques, such as keyword stuffing, cloaking, illegal link exchange, etc. The buzz Is that Google will launch the Zebra update, which will supposedly target social media platforms. So, no more rolling out of fake social media packages!
How SEO Consultants Reacted - They advised businesses to churn out original, quality content with properly placed keywords. Keyword density of a site's content is now measured diligently.
- Reputed Search engine companies or consultants adhere to the Panda and Penguin updates. Although, article spinning has become a common tactic to enhance visibility, still it is acceptable (as of now).
- SEO service providers came up with unique strategies that will allow a website to enhance their visibility without fiddling with the rules set by search engines.
If you are willing to take your website's presence to the next level, consult a reputed search engine optimization service provider. Author Bio: Henry Smith is an expert SEO consultant having years of experience in the field. In this article, he speaks about how SEO consultants are dealing with the challenges set by search engines.
Related Articles -
SEO Consultants, Search Engine Optimization Service, Social Media Packages,
|
