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To start an SEO campaign, you must start at the beginning, namely the selection of keywords. So you must do a little research to find relevant keywords that define your business online. One for which your website should be placed in the first pages. This stage of keyword selection is critical and should never be omitted. Because without interesting keywords, you'll confined to a small traffic that will monetize all efforts following this guide SEO. Understand that without keyword, there is no referencing possible because the same principle of search engines is to place keywords as search result.1 - What defines the order of the results in the search engines?. For each given search, the order of presentation of the results will depend on three factors: The relevance of the web page for the word (s) (s) sought (s), i.e. the more or less correspondence with that search the Internet. For the search engine, this relevance is mainly defined by the number of occurrences in the page keywords targeted. The reputation of the site or page, which is an intrinsic value unrelated to the search words: This is the index level (or Page Rank, "PR" for Google). PageRank is a score of 10 due to the number of external links to this site. 2 - Optimize your home page for your keywords : Visibility (positioning) of a web page for a particular keyword through: The optimization of several "hot spots" of the page. Indeed, depending on the location of the word in the document, search engines give more or less weight to that keyword. The impact will be maximized if the word appears in the title or at the beginning of the text) or address (url). The density of the target key word, i.e. the number of times the word, based on the total number of words in the page appears. Domain Name and Url: In the context of a good referencing a well thought url (address http://monsite.fr/chambres-d-hote kind) should contain the keyword on which the page is optimized. The TITLE tag: Insert a title that ideally contain at least once the word (s) (s) key (s), without being too long (ideally about 10 words). The "visible text" : Some texts visible to users are not for search engines. All content that you can select with your mouse, copy and paste it into a word processor like Word. In other words, all the text displayed in the browser and can be found in your HTML source code. Warning, the text included in an image or a flash animation is not considered visible. Be aware that to get good visibility on search engines, certain concessions, such techniques must be made: less than Flash, JavaScript, plus textual content, etc ... A page must be designed so that all text "above code" contains the important keywords to describe its contents. One important thing: all text in a flash animation is not taken into account by search engines. In this case, care must be taken to add text containing those keywords and more flash animations if you want to improve your positioning. 3 - Increase the popularity of your website: All existing major search engines, from Google to MSN and Yahoo! Use link popularity IP (or "link popularity" in English) in their criteria of relevance. The IP is also called Google Page Rank or PR. This setting has now become essential in calculating relevancy algorithms of search engines, as well as the visible text, page title and url. Having a good IP contributes to a better ranking. And to improve the IP of your site, the link exchange ("netlinking) is an effective strategy. Indeed, the number AND the quality of links pointing to your site and pages highly involved in the calculation of link popularity of your site. More links you have from quality sites (high PR AND thematic close) to your pages, the better your engine positioning. It is therefore important to treat this aspect of promoting your website. 4 - Sponsored links: Pending better positioning (zones results corresponding to said "organic" links) it may be useful to use a PPC campaign. If you want to get excellent visibility on search engines, the ideal strategy will certainly cover both traffic sources: Sponsored AND organic links. The PPC campaigns are kind of Google Ads on the principle of auction: Thus, over the chosen keywords are competitive, the higher the price per click could cost you dear, increasing the total cost of your campaign. It may be wise to choose a combination of keywords most accurate possible to optimize the performance of this type of campaign. SEO: SEO is being present in a directory and / or a search engine. The term "SEO" is often used improperly to refer to the process of increasing the visibility of a website through search engines. Position: position is the place a website in a search result. Page Rank: This is the index level websites as defined by Google. It ranges from 1 (very popular) to 10 (essential). See below under the heading "increase the popularity of your website" for more details. Word (s) key (s): these are the words most likely to be sought by Internet users and characterizing your theme, such as "cottage Britain", "guest riding" etc ... Density Index: The notion of density index ("keyword density" in English) is widely used by current search engines in determining their relevancy algorithms. Whatever the number of times a word appears on a page, it is its "density" is taken into account, i.e. the number of occurrences for a given word divided by the total number of words the page. Vaibhav Aggarwal, is an expert article writer.He is an affiliated SEO Guru & having 12 years of experience in article writing, online branding and ORM. For more info click here: SEO Company in India
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