Nissan Announces Major Industrial Expansion in Russia YOKOHAMA, JAPAN – May 22, 2012: Nissan has made a raft ofmajor industrial announcements confirming plans for furthersignificant localization within the Russian market. The announcements demonstrate Nissan's long term commitmentto Russia and underline the company's plans to continueexpanding its local presence within the market. Nissan is targeting a 10% share of the rapidly growing Russianmarket by 2016 (up from 5.9% today) which will be achieved bytripling annual sales from the 2011 total of 161,000 units. To support this, capacity at the St Petersburg Plant will double to100,000 units by 2015. The announcement follows last year's capacity increase at theplant which currently manufactures the Teana (Maxima) sedan,X-TRAIL and Murano to 50,000 following the introduction of a thirdproduction shift. |
Nissan will now invest a further €167m to add 50,000 squaremetres of new production facilities, including Press and PlasticsShops. As well as bringing total plant capacity to 100,000 units,the expansion will enable St Petersburg to produce up to fivedifferent models simultaneously. This will include the next generation Qashqai (Dualis) which willbe built locally for Russia in St Petersburg, while SunderlandPlant will continue production of the popular crossover for othermarkets. Nissan is also exploring further opportunities provided by itsstrategic partnership in Russia.
The company recently signed aMemorandum of Understanding with Alliance partner Renault andRussian Technologies for the Alliance to increase its stake inAvtoVAZ – Russia's largest car maker - from 25% to over50%. As a direct result, Nissan can also confirm that the AvtoVAZ Plantin Togliatti will play a major role in the industrialization of theDatsun brand in Russia. In March it was announced that Nissan will launch Datsun initiallyin high-growth markets, including Russia, to fulfill the unmetneeds of a growing number of customers through exciting, locallydeveloped and manufactured products. The brand will play a major role in the company's businessexpansion plans in Russia, where it is anticipated Datsun couldcontribute up to a third of Nissan's total sales by 2016. By 2016 up to 80% of Nissan's sales within Russia will bemanufactured locally, ensuring the model range will fully meetcustomers expectations in terms of quality, choice and deliverylead time.
In FY 2011 Nissan achieved 161,000 unit sales in Russiarepresenting a massive 57% increase on 2010. From early next year,Nissan will compete in the mainstream segment for the first timefollowing the launch of the all-new Almera sedan. The car, which will be produced locally in Togliatti, was developedspecifically for the Russian market and will offer outstandingvalue, unique Japanese design, and interior space not previouslyavailable in its market segment.
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