Visual window displays play a key role in retail business sales. They can establish a connection between you and your customer instantly. However, the challenge is to create visual brand that is striking and edgy so that people want to buy your products. In order to create a compelling visual space you will have to make use of variety of display mannequins and other items. For better ideas and designs, hire a professional visual merchandising company who can create amazing displays to woo your customers. |
Visual Merchandising Tips
Customers entering a retail shop are greatly influenced by the visual display and the information they gather in that first few seconds. Colour, style are some things that can catch a shopper’s attention. Therefore, it is very important for you to create display areas that can maximize your business sales. Here are some tips for visual merchandising. Display your products in a creative manner and for this use retail mannequins and natural add-ons to the main product you want to feature. Use good lighting to make an impact and enhance your products. Make sure to change the displays once a week. Your display design should influence your customers’ decision, so make sure that your merchandising plan includes colourful focal points, window displays and also displays within the store and in the aisles.
Must Use Display Items
Apart from a good merchandising plan, there are some key items you can use to create unique display areas. Work around a theme and use different types of display mannequins. Colours and lighting play an important role in branding and enhancing the visual appeal. Therefore, use bright colours that represent your brand or those that can make your key products stand out. Use ample lighting and specialised lighting systems to accentuate your main products.
Useful Tips and Warnings
The window display in your retail store can either compel your customers to walk in to your store or simply by pass your store. It all depends on your visual merchandising plan. Here are some tips you can use and pitfalls you can avoid. Shoppers seldom look above their heads, so display important messages and products between eye and waist level. Display products if you have them enough in your stock as these generally tend to sell. Make sure that the dresses or products displayed on the mannequins carry the price tag. Display products without a price tag can make shoppers think that the products are expensive. Keep your messages short, simple, clear and non-ambiguous.
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