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Adfonic global admetrics report reveals strongest performanceacross mobile games channel by airbru airbru





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Adfonic global admetrics report reveals strongest performanceacross mobile games channel by
Article Posted: 04/30/2013
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Adfonic global admetrics report reveals strongest performanceacross mobile games channel


 
Business,Business News,Business Opportunities
NEW YORK , May 24, 2012 /PRNewswire/ -- Adfonic, the global mobile advertisingmarketplace, today releases its first Global AdMetrics Report,drawing data from nearly ten thousand advertising campaigns,spanning ten thousand mobile sites and apps, during the firstquarter of 2012.-? Key among the findings of the report, which highlights Adfonic'sdiverse reach across all regions, platforms, device types andvertical channels, is the strength of the mobile games channel. Inline with wider industry trends which demonstrate the popularity ofgaming apps, games inventory represents almost a third of the totaladvertising inventory across Adfonic's global network andconsistently delivers the highest CTRs (click through rates) andeCPMs (effective cost per thousand impressions) across all mobileplatforms. With data broken down into territories, the Global AdMetrics Reportlooks at a broad range of channels including entertainment, games,lifestyle, news and social networking; platforms including Android,iOS, RIM, Symbian and Windows; and many smartphone and tabletdevices. The Global AdMetrics Report is available from Adfonic'swebsite at adfonic.com/news/reports/.

The large volume of data on which the Global AdMetrics report isbased enables Adfonic to extract meaningful insights into thedrivers of global business performance on mobile platforms. Byanalyzing data at a global scale, and breaking this down by region,platform, channel and device, the Global AdMetrics Report helpsAdfonic's advertisers and publishers to plan and deploy theirmobile strategies more effectively. The data is also being used todrive increased levels of performance, as Adfonic's algorithmsoptimally match advertisers and publishers and maximize the valuecreated for both. Paul Childs , Adfonic Chief Marketing Officer and Co-Founder, said: "The GlobalAdMetrics report enables us to share insights to supportadvertisers and publishers in driving the most value from mobileadvertising by making educated decisions when consideringplatforms, channels or geographies." He continued: "The reach and performance of the games channel inparticular, represents a significant opportunity for app developersto generate revenue from mobile advertising.

The higher CTRs thatwe are seeing within this channel are indicative of the greaterpropensity of consumers to click on mobile ads whilst interactingwith apps and sites in their leisure time." Further highlights within the report include a focus on Androidtablet versus smartphone performance in the US, which reveals a 36%higher CTR on tablet devices. In particular the Android-poweredKindle Fire is taking off with a significant 13% share ofadvertising inventory and the highest CTR of all formats. About the Adfonic Global AdMetrics Report The Global AdMetrics Report pulls data from Adfonic's diverse,global marketplace to give actionable insights to developers,publishers and advertisers. It covers Adfonic's regions worldwide,including North and South America , Europe , Africa and Asia , pulling in data from platforms including Android, iOS, RIM,Symbian and Windows, and channels such as games, entertainment,lifestyle, news and social networking. The report also looks at keymetrics such as inventory share, volume, clickthrough rates (CTR)and effective cost per thousand impressions (eCPM).

It is availablefrom Adfonic's website at adfonic.com/news/reports/ . About Adfonic: Global mobile advertising marketplace, Adfonic, enables advertisersto bid for display advertising space on mobile sites andapplications to extend their reach and drive results, andpublishers to maximise the earning potential of their mobiletraffic. Adfonic runs an average of over 4000 campaigns a month forclients including Samsung, Warner Bros. eBay, McDonalds, Grouponand Google and reaches an estimated 200 million mobile unique usersmonthly.-?Over 35 billion monthly ad requests are generated throughAdfonic's network.

The company is headquartered in London with further operations in New York , Paris , Madrid , Munich , San Francisco and Singapore . To learn more, visit adfonic.com or blog.adfonic.com.

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