If you own or are contemplating purchasing an inkjet or laser printer you already are involved in the digital printing revolution. Digital printing is basically any type of printing that does not involve a printing press with a plate and where the printed image or text is printed directly onto the medium or paper. Prior to the development of the digital process all commercial printing involved the use of metal fonts that were placed in a rack and inked before running the press to produce the finished product. This was generally called the letterpress method. An advancement in letterpress was the development of the print plate where a final image of text or text with images was burned onto a metal plate that was then inked and printed onto the paper. With the development of the digital print process, however, now the cost and expense of creating a plate has been eliminated. You can now use this cost effective process for as few as one impression to as many as ten thousand impressions; you can even specify variations in the image or text as it is being printed. |
Today digital printing is becoming synonymous with variable data printing, print on demand and fine art printing. Current Trends in commercial utilization of variable data printing suggest that VDP is fast becoming the main focus of most commercial printing companies. The reasons are many but the main reason is that VDP offers the customer the easiest and most cost effective solution to their printing needs whatever they may be. Whether the solution calls for a large complex run of customized promotional materials or ads to a small and limited run of a new business handout variable data printing fits the bill.
When VDP was developed it didn't take long for it to be the hottest topic in the industry. With its seemingly endless customization options VDP became a print shop workhorse. As such it is often used for direct sales mailings or direct marketing and advertising. It is also used on both a large and small scale for personalized letter and book publishing. The basic document used in the variables for personalization is template into which customized information is inserted. When the run is finished it looks as if the letters or books were mass-produced but each individual product is personalized. So VDP allows the print client to produce tailored pieces at much cheaper cost. The idea of personalized printing for the masses using VDP is a constant topic of conversation in the print industry. And thanks to the vision of the digital manufacturers, software developers and other industry personnel, VDP is gaining new ground and taking hold.
VDP is also gaining popularity with the printing of fine art. VDP printing allows the commercial printer to offer print on demand fine art with rich vibrant colors and stunning impact. While it's not the real thing with, VDP digital printing you can get as close as possible to owning some of the greatest art masterpieces of all time at a fraction of the cost.
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