Are you struggling to gain online visibility after the Google Panda updates? Since Google continues to release new updates to improve the Internet, and reduce spam, it is important to fix your website. There are a number of things you can do to improve your website and focus on effective online marketing. Here are some things you must understand about the new standard of Internet marketing. Organic Keywords Before Panda, companies were engaging in keyword stuffing to gain online visibility. What Google really wants to see is websites with organic content. There are keywords, but they should flow naturally into the content you write. Adding the keywords to multiple lines of content does not provide a reader with value. Check out the content on your site and fix the pages that are loaded with keywords. Awkward sounding phrases need to be removed. Keywords should be natural, not something you actually focus on adding multiple times in the web content. Spinning Articles Link-building in the past often consisted of multiple “spun” articles posted online. These articles often did not provide original content to the Internet. Rarely were they created to provide value to the user. Instead the articles focused more on getting a link to multiple marketing sites. If you want to build credibility for your website, start creating articles or blog posts that are original, informative, and engaging. Readers should gain some value from reading the articles. Fix the Content When you create a pay-per-click ad, it is common to link the ad to a landing page. These landing pages must be relevant to the ads and you need informative content to provide to the customers. The outdated landing pages with little or confusing content will no longer be rewarded by Google. It is vital that you create informative content a customer will read. If a person clicks back from the page to the search engine results, you will not gain a lot of respect from the search engine. Online marketing is ever-changing, which is why you may want to consider hiring an SEO provider to help you boost your website traffic. OrangeSoda is an internet marketing company that helps businesses succeed online by taking all of the complicated jargon like SEO, PPC, Social, and HTML, and turning it into comprehensive marketing strategies stamped with personal service. Our dedicated team of experts give every business special care and clear reporting. For more information about Online marketing, visit us now! (http://www.orangesoda.com/enterprise/)
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