If you had to name the biggest search engine in all of the internet realm, what would it be? Most people would assuredly answer, “Google.” And guess what? They’re right. A recent study done by a popular survey company has confirmed that internet searchers still prefer Google to similar search engines, specifically Bing. So why is this? What is it about Google that makes everybody tick? The OrangeSoda SEO team is well-versed in the world of search engines and search engine optimization; here’s what this skilled team of professionals uncovered as they delved for answers to this question. |
Branding Really Does Create Bias
Branding creates bias – in a good way, that is. Statistically, many people preferred Google’s search engine results to Bing’s results, even when the results were exactly the same. In a nutshell, internet searchers have been conditioned to trust Google, the beloved internet darling. This bias has worked well in part for Google due to their witty and approachable branding; the Google homepage is clean, spunky and changes just enough to keep its audience interested. So what’s the lesson learned here? Don’t shell out good money for cheap branding. Your company/product/services may be the best in the state, but if your branding is sub-par, you’re going to have a hard time getting noticed. Make sure that you treat your company right by branding your products correctly and professionally.
It All Comes Back to Trust
Although the internet connects millions of users every day in the cyber realm, it still has many issues. People are exposed to spam. People’s email accounts get hacked. Yet people still place a basic trust in companies who brand well. To learn more about how online branding can help your company in this area, contact an OrangeSoda SEO specialist. It’s never too late to invest in a clean, trustworthy reputation and brand for your company.
OrangeSoda is an internet marketing company that helps businesses succeed online by taking all of the complicated jargon like SEO, PPC, Social, and HTML, and turning it into comprehensive marketing strategies stamped with personal service. Our dedicated team of experts give every business special care and clear reporting. For more information about OrangeSoda SEO, visit us now! (http://www.orangesoda.com/blog/to-blog-or-not-to-blog/)
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