At Orangesoda to blog or not to blog has a straightforward answer. Whether you are a small business trying to get by in Small-town, USA, or you are a Fortune 500 business that is constantly growing, seemingly without you having to actually do anything, you need to be blogging. Regardless of your business size or annual revenue, your company will glean many advantages from blogging. Here are just two of the innumerable reasons to blog. |
Make Your Brand More Personable
One of the primary reasons your company should be blogging is that it gives a human face to your business and ultimately, your brand. When people do not get involved with the branding and marketing of their company’s face, people are less likely to do business with them and are more likely to take their business to your competitors. A company blog is a good place to show your customers and clientele that you have a personality, that there are real people behind transactions that they are participating in online. Go ahead and crack a joke, be funny, engage your customers, and they will be more likely to engage with you and be loyal to the business relationship that you share.
Provide Customers with Easy Access to Information
More often than not, people will turn to business blogs for reliable information before they will seek out your company’s press releases and white papers. When you build a blog for your business, you are giving your customers and clients a way to reach out and get the information that they need and with very little effort to boot. This is just one of the many reasons why at Orangesoda, to blog or not to blog is really a no-brainer. Businesses that blog are more likely to have relationships that are more positive and better interactions with their customers than those businesses that choose to hide from them.
OrangeSoda is an internet marketing company that helps businesses succeed online by taking all of the complicated jargon like SEO, PPC, Social, and HTML, and turning it into comprehensive marketing strategies stamped with personal service. Our dedicated team of experts give every business special care and clear reporting. For more information about Orangesoda to blog or not to blog, visit us now! (http://www.orangesoda.com/blog/to-blog-or-not-to-blog/)
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