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When it comes to your website, it is vital to focus on your online marketing efforts. To understand how to properly market, you need to understand the different terms pertaining to marketing. To understand these Online Marketing Terms, OrangeSoda has created an effective list to help improve your marketing efforts. AdWords Many companies use the Google AdWords program to market their website. Google AdWords is an effective program, but you need to understand how to use it. The program is relatively straightforward and you can add more money to your budget to watch your overall success grow. AdWords also includes affiliate marketing tools, which can help you boost the overall ad campaign and make money through advertising on your website. Content Management System It is important to know how to manage your website. Through the use of programs like WordPress, Adobe Dreamweaver, and Microsoft FrontPage, you can create and manage a website. This reduces how much time you need to wait for changes to be made on your site. It gives the control of the website back to the owner, which is important for marketing needs. Keywords While you may have heard about keywords, understanding how to use them is vital to your website. Some companies engage in faulty keyword stuffing practices. This has hurt many websites as the search engines realize the content is not providing a reader with value. Keywords must be used at an appropriate density level (1-3%) to attract the search engines, and the customer’s attention. Landing Page For you to create ads that click to your website, you must have a landing page. These landing pages act as a salesman for your company. They must give your customers the information they want in a timely manner. Effective landing pages will boost your website ranking and overall profitability. These online marketing terms from OrangeSoda can give your website a boost and increased visibility. OrangeSoda is an internet marketing company that helps businesses succeed online by taking all of the complicated jargon like SEO, PPC, Social, and HTML, and turning it into comprehensive marketing strategies stamped with personal service. Our dedicated team of experts give every business special care and clear reporting. For more information about Online Marketing Terms OrangeSoda, contact us today! (http://www.orangesoda.com/blog/online-marketing-terms/)
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