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As the Internet becomes an increasingly reliable medium for advertisement, it is getting more and more important to understand its capabilities. One way to begin to understand what the Internet can do for your company is to learn about Online marketing terms. These are essentially acronyms that stand for some method or aspect of online advertisement. Knowing these terms will help build your awareness about the possibilities of an Internet advertising campaign. Search Engines Two big terms in this category are SEO and SEM. SEO stands for search engine optimization. This involves a strategy that will help search engines like Google, Bing, and Yahoo put value into your website, moving it higher up in the results. SEM stands for search engine marketing. This is a slightly different kind of marketing strategy that works with search engines to advertise your company or website. These terms do refer to the same thing. SEO is really talking about the strategy involved to naturally move your business closer to the top of the search results. SEM is a broader term referring to a catalog of options that help you get hits on your website. SEO is a big part of SEM, but they are not the same. PPC and CPC PPC, or pay per click, refers to an advertising method that involves paying someone that hosts your ad every time someone clicks on it. CPC, or cost per click, essentially refers to the same thing. This is a great way to incentivize others to host your advertisements. This gets you more face time with more customers. This is often a part of an SEM strategy. Other Terms There are hosts of other online marketing terms. In fact, online marketing strategies are incredibly complicated and becoming ever more so. Do some research and find out what options are available. There are plenty of websites out there that can help your business develop an online advertising strategy. OrangeSoda is an internet marketing company that helps businesses succeed online by taking all of the complicated jargon like SEO, PPC, Social, and HTML, and turning it into comprehensive marketing strategies stamped with personal service. Our dedicated team of experts give every business special care and clear reporting. For more information about Online marketing terms, contact us today! (http://www.orangesoda.com/blog/online-marketing-terms/)
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