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As information has moved away from print media and more toward online venues, sales and markets have changed as well. More and more people go to the internet to research products and even to make purchases. For this reason, marketing and advertising have also moved online. Online marketing is a relatively new phenomenon that can be overwhelming for those who are used to relying on print media. One way to learn the basics of online marketing is to familiarize yourself with Online Marketing Terms. Money Terms No matter what venue you choose, advertising your product will cost money. Because online marketing is quite different from other forms, the way in which marketers pay to advertise is also different. There are several different formulas that are used to determine cost. The most common is PPC (pay per click) means the marketer pays a certain amount per each consumer click on their advertisement. Another name for PPC is CPC or cost per click. There are also other terms that determine how successful your marketing campaign is. ROAS (return on advertising spending) is your revenue divided by the cost of the ad. Additionally, ROI or return on investment is another way to measure the cost vs. the value of your campaign. Finally, CTR or the click through rate can tell you how many users are clicking on a specific link so that you know how well it is working. Search Terms If you have begun a website for your product or services, you will want as many users as possible to visit the site. SEM (search engine marketing) is the online marketing that focuses on this. SEO or search engine optimization uses different strategies to help your website be more visible when users search online. How do you know if your marketing campaign is working? There are several online marketing terms that measure this. DA (domain authority) is based on the size, age, and popularity of a website and can tell you how powerful it is. Furthermore, PR (page rank) ranks websites based on how influential they are. OrangeSoda is an internet marketing company that helps businesses succeed online by taking all of the complicated jargon like SEO, PPC, Social, and HTML, and turning it into comprehensive marketing strategies stamped with personal service. Our dedicated team of experts give every business special care and clear reporting. For more information about Online Marketing Terms, contact us today! (http://www.orangesoda.com/blog/online-marketing-terms/)
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