Hi my friend, and happy Thursday |
The popular saying that time is money is very true more so in today’s very pressed for time world. There does not seem to be enough time for anything and more often than not emails get deleted even before they are opened because people simply do not have the time to spare with what they perceive to be a waste of theirs.
To The Point Therefore is one is intending to use the email campaign as an effective tool for internet marketing some very important rules or recommendations should be very carefully considered. The primary points that often cause an email to be disregarded often lies in the actual design and presentation of the said email. In order to gain the attention of the potential viewer the email presentation has only a very small fraction of time to grab the individual’s attention. If this is not done almost immediately, then the opportunity is definitely lost and thus the email discarded. Next if this attention grabbing point has been successfully addressed then there needs to be some thought given to the relevance of the email content. If the target audience deems the material irrelevant to them again the possibility of discarding the email is high indeed. Therefore it is important to consider if the material is not only relevant but as informative as possible without seeming too technical or boring to ensure the receiving party is happy to be included in the list of the particular email campaign exercise.
Also because time is money there should be some consideration given to ensure the content is designed to be short and to the point. Without being too pushy in the sales pitch the product must be featured and all positive points made within the shortest possible amount of words. Including some eye catching visual effects might help too.
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See you tomorrow my friend...
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