Many business owners now are investing in leaflet printing to support the companies’ marketing strategies and campaigns. Once referred to as the “poor man’s promotion”, leaflet printing is becoming popular now as a cost effective way of distributing information to a wide range of market audiences. |
A leaflet is one form of paper advertising meant to be given freely and posted to public places. It is also mailed to different houses, sometimes along with other print advertisement materials. This type of paper promotion is already becoming mainstream and being looked upon as an effective tool that builds brand awareness among many potential consumers. Therefore, business owners are spending big bucks onleaflet printing and distribution, wherein they get the message directly across to target consumers without having to invest a fortune on expensive television ads and radio commercials.
Leaflets serve many purposes both to businesses and organizations alike. It advertises a particular item or service, disseminates information or sends religious and political notes, advocates a particular campaign, and promotes upcoming events such as concerts or competitions. Leaflet printing and distribution is a low cost form of mass promotion - but it reaches a massive number of audiences. Thus, it is considered to be an effective way of achieving awareness of a particular product, event or agenda.
Printed leaflets are designed to be better quality, much like flyers. These are printed in color, using high graded papers. Leaflets are usually printed on A5 or A4 size.
Leaflets are distributed on the streets or in other public places like malls and markets. They are also pinned on bulletin boards or handed out to people at an event.
Aside from giving out these leaflets to passers-by in public areas, leaflets are also distributed through mail or by door-drop marketing. Those companies who have spent money in leaflet printing must ensure after that the printed leaflets will be distributed effectively. They can choose what kind of leaflet distribution method will best work for their objectives – as mentioned above there is the leafleting method that is done on streets and the door-drop marketing, or the door to door distribution of the leaflets.
Here below are the leaflet distribution methods that business owners can use:
Solus Leaflet Distribution – the leaflet will be distributed to your pre-targeted households. There’s no other papers (from other companies) that will be delivered along with your leaflets materials. In this kind of distribution, you are sure to reach potential clients with no other leaflets to compete with your own.
Shared Leaflet Distribution – in this type of distribution, your leaflet will be delivered along with other numbers of leaflets materials (from other companies) or it will be delivered together in a newspaper. Return rates may be lower compared to the Solus result, but the cost involved in the distribution service will be reduced.
B2B Leaflet Distribution – this is the option if you are targeting businesses for your leaflet distribution. Your leaflets materials are sure to get past the receptions and reach the business offices of your choice.
Related Articles -