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Everybody loves freebies. But this is not only the main factor for the upsurge in the corporate gifts market, which in itself has become a multi-billion dollar industry. What it all boils down to the consumer is acknowledgement. Have you ever done something good for somebody and expect nothing in return but when you get a thank you card or a small token, it becomes a very welcome surprise indeed. Long-time customers will definitely appreciate loyalty rewards even when it comes in the form of leather key fobs, window or car stickers. Marketing tool It goes without saying that corporate gifts like permit holders or window stickers are a good promotional tools to get your name out there while spending a fraction of the cost of advertising on TV or radio. At the most, you spend less than a dollar for small tokens and you create your own army of “advertisers” who carry around your logo in their pockets for their friends and acquaintances to see. At least, corporations have recognised the value of these promotional materials. But there’s a caveat: the price should never compromise the quality of the product because there’s a flip side to the cheap cost—cheap material that easily breaks down can backfire on your company. The perils of bad output Car dealerships can benefit much from bulk orders of key rings to be given as giveaways to their customers but only if the production value is eminently superior compared to the products sold in the market. Imagine your customer receiving the gift only to see it broken in 24 hours, how do you think that will impact on how your company is perceived? Remember that each facet of your organization is a symbol of how you conduct your business. A cheap giveaway will eventually boomerang on your own brand. Because you are giving away cheap permit holders or car stickers, you must not value your customers that much. Because your giveaway broke after 24 hours, it will immediately be equated to how bad your service is. Partners in success It’s crucial that you choose the right promotional product distributors to serve as your partners. Do your due diligence, taking particular care in knowing their vision and mission and see if it’s in conjunction with yours. Don’t think of them as merely suppliers of key rings and window stickers but rather an extension of your own business. Steve is a well known author for providing quality content on advertisement and promotional offers. Here, find his best piece on window stickers and key rings that could be best promotional material in the market.
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