You will be surprised to learn how many visitors go through your About Us page. It is often the first page of your website that they visit. You should optimize it by including pictures of your staff and by explaining your business story. Only then customers will be interested to go to the product page. Visitors can use support chat software to resolve their questions. |
All too often e-retailers omit an “About Us” page from their website. They mistakenly believe prospective customers aren’t interested in learning about them. However, this couldn’t be farther from the truth. Some place the “About Us” in the footer of the website. They believe website visitors will click on the microscopic print if need be. They underestimate the power of this landing page. Industry experts explain that the “About Us” section is one of the most visited pages on the website. No doubt customers want to know what you sell. But, they also want to connect with you on a personal level. Do you know that if you give website visitors a glimpse beyond your product pages, you can compel customers to use chat support software to their benefit?
If you look at website visitors, you will realize there is more to them than what meets the eye. They are everyday people who have their own uniqueness, hopes and fears. They aren’t interested in buying from corporate machines. Rather, they want to do business with a person they can relate to and even admire. Peak their interest by creating an “About Us” page that has all the right elements. Once you do so, visitors can use chat support software to learn more about your business products and company policies. So just what are these elements? Start off by creating a webpage that enables you to share tidbits of your personality and business story. If you already have an “About Us” section, then boost it to the top navigation bar.
It is a good idea to put a picture of yourself and your team members. This helps website visitors see the faces that run the company. You can decide whether to dress casually or formally for the photo shoot. Take some group photos where the team’s personality is shining through. After all, you want to be seen as likeable. You can also give tidbits of information about every person such as their personal likes/dislikes, hobbies, and even their Twitter handles. Now, get to the good stuff. Let prospective customers know what your business story is. Be sure to share who started the company, when, and for what purpose. You should name-drop your well-known customers and list some the accolades you picked up along the way.
By putting yourself out there, it becomes easier to build a business relationship with prospective customers. Once visitors perceive you as someone who is reliable, they can proceed to the product/services page. If something peaks their interest, they can click on the chat button to access support chat software. They will be connected to a customer service representative (CSR) in real-time. Support chat software is an online CRM application that is used by e-business websites to increase customer satisfaction. Studies show live chat enhances user experience as operators fulfill customer service requirements around the clock. CSRs engage visitors in a meaningful discussion to learn how they can help them. They can respond to questions and navigate them around the website so as to discover better product solutions.
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