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Mobile marketing is one of the newest ways to promote your business, and yet it incorporates elements from some of the oldest and most well proven methods. Many of the same rules that apply to other kinds of marketing apply to mobile marketing as well. However, there are some noteworthy differences. This article shares some solid advice on getting the most out of this brilliant advertising medium. If you have multiple people working in your business on mobile marketing, it is important for each person to understand the plans and goals behind your company, to that everyone is working on the same page. Your team should be knowledgeable enough not to put your business in a bind, should a customer ask a question. Tie your marketing to big events or holidays. Special occasions can make your marketing really work. Give special vouchers to ladies only on Mother's Day. Hold contests on big sporting event days to give your brand a presence. Give your clients a short code number where any person who send in a text message has a chance of winning. The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will be to actually pull them in. Be clear and concise. Tell them only what they need to know, and they will be easier to pull in. When building a mobile marketing campaign, you need to make sure that you know your market first and foremost. If you cannot identify and correctly cater to your intended market, your campaign is going to ultimately fall flat and nothing will be able to save it. Identify your market and know it well. Separate your customers. If you have a business that offers many different types of products or services, you may want to poll your customers to find out what they most want to hear about. Doing so can give you separate lists of customers with similar interests, so you will be able to send them information pertinent to them. Not any web tracker will do when you're trying to keep up with the results of your entire campaign. You need to make sure that you're using a mobile-specific type of software here to keep up with your data. Try different tracking platforms like Bango and Mobilytics to stay up to date with everything. Develop a presence on Foursquare and Google Places as a mobile marketer. These location-based pages are absolutely huge and can really help you to increase your overall web presence. Never neglect to use location-based networks. Just because the web is global doesn't mean you shouldn't also focus your efforts locally. Use a short codes that are dedicated to each campaign. This can turn out to be expensive, but it protects your brand and lets you track where sales are coming from so you can better target your marketing. It will also improve your legal coverage if it's needed at some stage in the future. Wile mobile marketing is relatively simple and can be very profitable when done right, it's very easy for it to backfire and annoy people if it's not done right. When you are just starting out with mobile marketing, take the time to learn everything you can and use these tips wisely. New customers, leads, and business will result from your new mobile marketing methods. Eben Pagan's accelerate high growth business training allows you to increase your profits in any kind of business using video marketing and much more. Then visit us to see if Eben Pagan's Accelerate training is right for you.
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