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T-shirt Printing as a means to market a business by Innes Donaldson





T-shirt Printing as a means to market a business by
Article Posted: 05/17/2013
Article Views: 158
Articles Written: 2883
Word Count: 507
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T-shirt Printing as a means to market a business


 
Advice,Business,Fashion & Cosmetics
Customized t-shirts have emerged as powerful marketing tools for the promotion of products and services and spreading of special messages among the prospective customer groups. These t-shirts help in making the brand a recognized entity in the market. Printed corporate t-shirts are also used as uniforms of volunteers and employees for marketing campaigns which contribute in raising the reputation of the brand. T shirt printing with the name and logo of the company imprinted on them may act as brand awareness articles that can be used and distributed at promotional campaigns like seminars, trade shows, expos, business meets and exhibitions. They can be used as sports t-shirts for participants and fans during mega sporting events. Customized t-shirts can be used during social campaigns like environmental protection initiatives and blood donation camps for spreading any important message or for the publicity of a brand.

Customization services are offered by many online and offline design and printing service providers who provide tailor-made advertising and marketing solutions to companies and businesses. Several online design and printing companies manufactures the best quality corporate and promotional t-shirts at very competitive prices. Since these printing companies offer immense choice in the design, styles, fonts, colors, sizes and graphics, these t-shirts can be made as per the unique requirements of the brand to become the perfect promotional apparel for the companies and businesses. From amongst a number of apparel printing services available in the market, the most commonly used techniques are digital printing, screen printing, roller printing, block printing, heat transfer printing, stencil printing, lithographic printing, pad printing, cylinder printing, fluorescent printing and flock printing.

Custom-made t-shirts can be printed or embroidered in various colors, artworks, styles and fabrics. People wearing t-shirts with the name and logo of the company imprinted or embroidered on them act as walking billboards for the advertising of products and services. Cotton knit fabric is generally used for making t-shirts.

Cotton knit qualities like single jersey, double jersey, rib and interlock fabrics are used for making t-shirts. Various types of styles like round neck, v neck, hood t-shirts, full sleeve, half sleeve and polo t-shirts meant for summer and winter seasons are available in the market and on online stores. Since the companies have a lot of choice in terms of styling, designing and printing of t-shirts, so it becomes imperative for them to cautiously recognize their target audience and market their brands by means of printed or embroidered t-shirts.

Since businesses face tight competition in the market for survival, the companies look for innovative methods of advertising and promotion for their brands and products. Even business cards and rubber stamps bearing the name and logo of the company also act as marketing tools. They can be used for the promotion of the name and establishment of corporate identity of the company or any business. Christmas cards distributed among the prospective clients and customers by the companies also act as powerful mediums of promotion and advertisement of the product and service offerings by the companies.

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