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Marketing keeps the company on the top of the business game by utilizing different techniques of promotion. In order to get the desired results in business, all the options for promoting its products and services should be considered. One of the recent tools that have been popular for B2B marketing is social media. It is something that nearly every company is using and something that you should not miss either as this tool delivers promising business results. Social media engages people online with the company. It helps the companies to build a strong relationship with its customers. Social media attracts other potential leads and help to convert them into the customers. In order words, social media as a B2B marketing tools, helps the company in lead generation. However; social media in alone is not sufficient to get what you want from the business. The trick is to combine it with other offline marketing ideas such as telemarketing. Telemarketing helps the companies to spread its business message to the right people at the right time. Taking to the persons who are the right decision maker can put the company into the winning situations for the lead. Telemarketing can be addressed as an offline B2B marketing. This is a technique in which the company’s representatives do a cold calling, they call end number of people randomly and tell them about all the products and services that the company has to offer. An appointment setting is done with those people who are interested to know more about the offers. On the appointed day, another representative, say the sales persons visit the prospective client. Over the meeting, the sales person focuses on lead generation. It is noteworthy that in telemarketing, the pattern of cold calling which is followed these days differs from the traditional concept which was all the more annoying for people, as anyone or everyone use to get calls about the product in which he or she is not interested in at the first instance. As per the new pattern, companies collect data for those people who show an inclination towards the product. Companies collect the survey reports from various mediums and based on those reports, compile a list of people who could respond positively to what the company has for them. Calls are made at the number which forms a part of compiled list. Effective lead generation through telemarketing activity is like reading the minds of persons who would genuinely be interested in the services of the companies. It not only focuses at saving the valuable time but the in saving money for the company too which otherwise would appear in the huge telephone bills at the end of each month. B2B marketing is a part of endless efforts that a company makes to survive in competitive world for a longer duration.
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Lead Generation, Telemarketing,
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