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You've probably noticed that most of your competitors have a Facebook business page by now. If you don't you're probably missing out on a lot of potential sales. Smart business owners know they can reach thousands of local prospects via Facebook - people they would never been able to reach through other forms of media. These tips will show you how to market your business on Facebook more effectively. Take the time to fill out your Facebook profile with useful information and more details about your brand. Add a link to your website and write a brief description of your brand or products. Use a visitor counter to get an idea of how many visitors follow this link to access your homepage. Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you've wasted your time. Be creative and create an image which captures your audience's attention. When you get advice about "the best" of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal "bests". Try using custom tabs on your Facebook page. When you first create your business Facebook page, you'll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests. A fun and easy way to get followers on your Facebook business page is to create a contest. Loyal followers will share their contest entry with their own followers and spread the word quickly. The prize doesn't have to be anything big, a sample product or small cash reward can be enough to spread the word. Use your Facebook business page as a content platform. You can use your page as a publishing platform that can channel your audience and further the reach of your content. If you have a blog that you write on, update your Facebook page to tell everyone about it and allow them to access it. After all, you may not get visitors to your blog on a daily basis. The more you write and publish in various locations, the further your valuable content can reach your audience. Promote your Facebook page all over the place. Share the link to your social media profile on your website, on your personal page, on your blog, on your friends' pages and anywhere else you can think of. The more exposure your page gets, the better it is for your business. You shouldn't underestimate the power of marketing your business on Facebook. It has a huge user base and its potential is massive. Now that you've read this article, you know what you can do to start getting the most out of Facebook. If you take advantage of this advice, you'll be able to make Facebook work for you. The Eben Pagan Accelerate training teaches you to grow sales and profits using great marketing tactics including social media and much more. And this accelerate review shows how get more customers for your small business, sell more to them, and get them coming back more often.
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