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Nixon is now one of the most popular watch brands and renowned for their bold looks and super sexy feminine designs. As the brand appeals to a younger market, the retail prices of Nixon watches are very budget friendly meaning that you are investing in a beautiful designer watch for a great price. With style and fashion of the upmost importance, along with quality of course, Nixon watches with their diamante embellishments and jewellery like designs are fun to wear and inject a real sense of style to any outfit in addition to being versatile and including a range of different styles to choose from to compliment every look. We girls also love nice presentation and therefore each Nixon watch is packaged in a beautiful and chic pink presentation box adding that little extra touch. All the glamorous female celebrities are getting involved in the Nixon action and the brand is very clever at how it advertises its products to get noticed. Indeed prime television shows are the perfect way capturing your target audience in one hit and therefore Nixon has been featured on shows such as the X Factor and has also sponsored the advertising breaks to draw in consumers, sometimes without them even realizing. It also helps when your products are spotted on the most beautiful of girls which is why Nixon probably chose girl band Girls Aloud as the brand ambassadors. The girls can often be seen sporting the latest Nixon watches and with the strategic use of product placement, this of course is one of the most effective ways to increase brand awareness and portray an image that every girl can also relate and aspire to. In addition to associating celebrities with the brand, Nixon watches have very trendy advertising campaign shots with fashionable and funky models which are often featured in the glossies and magazines that the 20-35 target audiences are likely to read. What the brand does is achieve a sense of identifying with the consumer and provides a product which is sparkly and stunning yet very attainable. It is amazing how this helps to create brand loyalty as it keeps the consumer close to the brand and they will likely then stick to it. The actual name is also very clever as the fact that it is pronounced ‘sexy’ but spelt differently adds an element of fun and playfulness. Overall, Nixon watches are definitely the brand to be seen in this season. The new range for autumn is simply stunning with many different styles, all of which typical to Nixon but still varied enough to appeal to a variety of tastes and style preferences. The article is written by the person who is having keen interest in Fashionable Brands & is very updated to new products basically on Dames horloges, Horloge Winkel, Sport horloges & much more.
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